VOL 3  |  ISSUE 19

October 3, 2013                                                                                                                                 Contact the editor
Thank you to our generous BMA sponsors:  


Annette Fernandes
Annette Fernandes

Business marketers in the Middle East have been talking about BMA since a regional chapter launched in May. Their conversations have helped grow a 40-member organization with representatives from companies including 3M, BPA Worldwide, Elcome International, Gyro, Jack Morton Worldwide and Pixelhunters. Read more.

By Christopher Hosford for BtoB 

The accelerating pace of change, the need for collaboration and quickly evolving marketing skill sets make this the best time to be a b2b marketer, according to presenters at the Business Marketing Association of New York's B2B Rising conference. Read more.

By Pattie Kettle, principal content marketer-The Content Writing People 

More than 150 Denver-area marketers attended the regional B2B Rising conference organized by BMA Colorado. The Sept. 19 event featured a panel of industry innovators who spoke about the benefits of collaboration. Read more.


Stephanie Schwab
Stephanie Schwab

By Stephanie Schwab, principal-Crackerjack Marketing
We've all learned by now that content in its many forms - blogs, video, social media, even podcasts - is highly valued by customers and search engines alike. But does your content strategy extend far enough to attract the customers you want? It's not enough to create content solely focused on your niche or core corporate topic.
Read more.


BMA Membership

BMA Philadelphia Chapter Keynote Event: CMO Breakfast at the Union League

10/4/2013 | Philadelphia, PA


BMA NorCal Chapter Event: 2013 Innovations Roundtable

10/6/2013 | San Francisco, CA


BMA Minnesota Chapter Learning Event: Metric Madness: What really matters?

10/8/2013 | Minneapolis, MN


BMA Houston Chapter Annual Auction

10/9/2013 | Houston, TX


BMA Colorado Chapter Keynote Meeting: EPIC CONTENT MARKETING

10/9/2013 | Denver, CO





Walter Ruckes
Walter Ruckes

B2B Rising: Applying behavioral economics to messaging


In the digital age, message still trumps medium, says Walter Ruckes, VP-sales and channel engagement at marketing firm BI Worldwide. And marketers who shape their messages with an understanding of behavioral economics in mind have an advantage. Ruckes will discuss the application of behavioral economic theories to B2B marketing at the upcoming Milwaukee B2B Rising conference. Read more.


Marketers have lost confidence in their ability to keep up with digital innovation, according to new research from Adobe. They need to break out of the slump. "The opportunity for marketers is too great to let uncertainty slow them down," said Ann Lewnes, CMO-Adobe, in a statement. Marketers who train staff and make digital investments also position their companies for success. Read more.

HOT OFF THE PRESS            

How positioning, strong content helped Maxwell Systems launch new product >

Direct marketers buffeted by legislative winds >

Neiger named 2013 Top Digital Marketer >

BtoB's 2013 Content Marketing Awards >


ADVERTISEMENT: BMA Career Link - Apply Now!


SRG Marketing Analytics Leader 

GE Capital - Chicago, IL


The SRG Marketing Analytics Leader is a heavy client facing role leading the analytics for multiple clients in our US retail card business. This role will work closely across key functional business areas to deploy analytical insights and strategies around acquisition, EMOB, lifecycle, cross-sell and retention bases strategies. The candidate should be ROI-focused and will be responsible for influencing strategy, segmentation, campaign execution, targeting and optimizing marketing investment.


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.