VOL 3  |  ISSUE 18
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September 19, 2013                                                                                                                            Contact the editor
Thank you to our generous BMA sponsors:  

FEATURE ARTICLES

Kathy Button Bell
Kathy Button Bell

One of the things I love most about my role on the BMA Board of Directors is the people I meet. In the last few years, I've visited with members around the country and spoken at many chapter meetings. While many people come to hear about my experience, I'm always fascinated by what I learn from them. During all of our conversations, a strong common denominator stands out: change. Read more.

Marla Schrager
Marla Schrager

BMA Chicago partnered with Loyola University Chicago to develop a digital certification program for mid-career marketing and communications professionals. The first course will begin on October 28. The syllabus does not include a textbook. Instead, the course relies on discussions with faculty and practitioners from companies including Google, IBM, Ogilvy and Leo Burnett. Read more.

Marketing campaigns for Accenture and Aon took home top honors Tuesday night when BMA Chicago hosted its annual Tower Awards Bash. The campaigns faced stiff competition. Interest in the awards reached a record high, with more than 420 entrants in 24 categories. Read more.

THOUGHT LEADERSHIP

Bryan Pearson
Bryan Pearson

By Bryan Pearson, LoyaltyOne
To achieve your goals, sometimes you need to try something completely new and different. That was the case with Premier Healthcare Exchange, a provider of one-stop cost-management services for health-care companies. PHX was committed to improving client knowledge of its products and services, while also engendering loyalty. So it created an entirely new platform that combines education and incentives. 
Read more.

UPCOMING EVENTS

BMA NorCal Chapter PR Roundtable -- The Science of Recruiting Top Applicants

9/20/2013 | Palo Alto, CA

 

BMA Southern California Chapter "Information Security Risk for Marketers"

9/24/2013 | Corona, CA

 

BMA Chicago Chapter Breakfast Seminar: How Attribution, Big Data, Retargeting and Facebook will Change BtoB Digital ROI forever

9/25/2013 | Chicago, IL

 

BMA NorCal Chapter Event: Building a Global Brand on the Web: Lessons Learned and Ways Forward

9/25/2013 | San Jose, CA

 

SEE ALL UPCOMING EVENTS> 

 

BEST PRACTICES Q&A

Elton Mayfield
Elton Mayfield

Mayfield: "Measurement that Matters"

 

Marketers are under increasing pressure to demonstrate the results of their campaigns, but often struggle to identify and collect actionable data, says Elton Mayfield, founding partner of ER Marketing. Mayfield, a member of the BMA International Board of Directors, spoke to BMA Carolinas about best practices: "It's about defining what is important, impactful and executable." Read more.

BY THE NUMBERS

Marketers who are reaching out to the SMB market have turned their attention to lead generation channels, according to recent Business.com research. The advertising network surveyed 500 lead-gen clients. The resulting report points to best practices and provides insight into future spending plans. Read more.

HOT OFF THE PRESS            

Stenitzer on The 'Critical 7 Seconds': Starting the customer conversation, or ending it? >

Marketers guide to agency engagement >

Top advertisers boosted spending 4.8% in 2012 >

Email roundtable: Social, mobile and dynamic content changing the channel's future >

 

ADVERTISEMENT: BMA Career Link - Apply Now!

 

Corporate Marketing and Communications Specialist 

Armada Supply Chain Solutions - Pittsburgh, PA

 

The Corporate Marketing and Communications Specialist coordinates a broad range of marketing programs through the direction of the VP of Marketing. Communications initiatives will be directed but not limited to: current clients, prospective clients, Armada employees, and industry publications. This position will interact with all levels of management as well as external marketing firms for the execution of marketing programs.

 

Apply today at BMA CareerLink   


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