VOL 3  |  ISSUE 16

August 22, 2013                                                                                                                                   Contact the editor
Thank you to our generous BMA sponsors:  


Aaron Kahlow
Aaron Kahlow

BMA Colorado worked with the Online Marketing Institute to develop a social media certification program tailored specifically to B2B marketers. The chapter is extending its discounted rate to the broader BMA membership. Read more.

Tim Riesterer
Tim Riesterer

The B2B Rising road show includes a stop at the 2013 Marketing Technology Summit in Phoenix, Arizona. Tim Riesterer, chief strategy and marketing officer at consultancy Corporate Visions, will kick off the event. His message: "You must be able to tell your story in a visual way." Read more.


Kevin Lee
Kevin Lee

By Kevin Lee, CEO, We-Care.com 

Your company is on Twitter, the platform is incorporated into your marketing campaign plans, and you are ready to start tweeting. However, your old marketing metrics won't disappear-and there are some new ones to consider, like virality and velocity. Read more.


BMA Membership

BMA NorCal Chapter Public Relations Roundtable: Big Brands, Big Branding Mistakes

8/23/2013 | Palo Alto, CA


BMA Kansas City Chapter Event: Turning Consumer Insight and Best Practices into Marketing Action

8/28/2013 | Kansas City, MO


BMA NorCal Chapter Monthly General Meeting

8/28/2013 | Santa Clara, CA


BMA Atlanta Chapter Power Breakfast: "How to Win at Social Marketing"

8/29/2013 | Atlanta, GA





Roberta O'Keith
Roberta O'Keith

O'Keith: How GE turns customer insight into action


Roberta O'Keith serves as customer insights leader for the air filtration division of GE Power & Water. Her research helps the company shape customer-facing programs, building satisfaction and loyalty while driving revenue. She will discuss her work at a BMA-Kansas City event on Aug. 28. Read more.


Marketing budgets may not be growing, but marketers still can refine their lead management programs to boost demand and better support sales. CSO Insights focused its 2013 Lead Management Optimization research on best practices, looking at 10 key factors for success. Read more.

HOT OFF THE PRESS            

Budgeting for 2014: Technology, content and social to be top spending areas >

SMBs: Ahead of the curve as 'modern marketers' >

Events industry gets strategic with digital >

Sirona Schick 33 builds market-leading pipeline >


ADVERTISEMENT: BMA Career Link - Apply Now!


Exec Director-Marketing Mgmt 

AT&T, Washington


Directs the development of company marketing programs. Requires extensive knowledge of marketing activities concerned with developing and analyzing marketing programs, defining and implementing, forecasting, pricing, marketing strategy, etc. Plans, directs, and controls the activities of a staff to maximize the marketing program efforts of the organizational unit. Provides for the preparation and consolidation of forecasts which meet overall marketing/sales objectives of the company. Develops methods to track effectiveness of implemented programs.


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.