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Exec Director-Marketing Mgmt
Directs the development of company marketing programs. Requires extensive knowledge of marketing activities concerned with developing and analyzing marketing programs, defining and implementing, forecasting, pricing, marketing strategy, etc. Plans, directs, and controls the activities of a staff to maximize the marketing program efforts of the organizational unit. Provides for the preparation and consolidation of forecasts which meet overall marketing/sales objectives of the company. Develops methods to track effectiveness of implemented programs.
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