VOL 3  |  ISSUE 15

August 8, 2013                                                                                                                                     Contact the editor
Thank you to our generous BMA sponsors:  


Saga Shoffner
Saga Shoffner

Owens-Illinois tapped Nike veteran Saga Shoffner to lead its "Glass Is Life" initiative in 2011. Glass container manufacturers were losing market share to alternative packaging suppliers, and the O-I executive team wanted to build a global movement that would underscore the value of glass and prompt brand managers to align their products with sustainability, health and quality. Read more.

Michael Ward
Michael Ward

Marketing automation tools help marketers engage in relevant conversations with their prospects, writes Michael Ward, CEO of Net-Results. Ward focused on the topic in the BMA Colorado publication Advice from the Top: The Expert Guide to B2B Marketing. He shares tips for marketers who want to build rapport. Read more.


Nancy Chou
Nancy Chou

By Nancy Chou, GM-Knowsy, The Innovation Games Co. 

"Serious games provide a new market research technique that can drive deeper customer insights and produce faster unbiased results than traditional techniques," writes Nancy Chou, general manager of Knowsy at The Innovation Games Co. Chou, who also serves as president of the NorCal BMA chapter, explores the insights that marketers can gain through a little serious play. Read more.


BMA Membership

BMA Minnesota Chapter August Networking Event

8/13/2013 | Minneapolis, MN


BMA Colorado Chapter Members Only Event: Emotional Intelligence for Sales & Marketing Success

8/14/2013 | Denver, CO


BMA Houston Chapter August Luncheon

8/15/2013 | Houston, TX


BMA Northeast Ohio Chapter Event: Creating "Glass is Life"

8/20/2013 | Cleveland, OH





Chris Ingwalson
Chris Ingwalson

Ingwalson: "What the C Means to the B"


B2B marketers can learn a lot from their B2C counterparts, says Chris Ingwalson, director of client services at Denver-based digital agency The1stMovement. Buyer behaviors are changing, and marketers need to make the transition that their audiences have already completed. Ingwalson will share her digital insights with BMA Colorado members on August 22. Read more.


Global ad spending grew slightly in the first quarter of 2013, with Latin America posting the largest jump, according to the Nielsen Global AdView Pulse. The research firm offers a free AdView Lite report that provides an overview of global trends. It breaks performance down by region, sector and media type. Read more.

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ADVERTISEMENT: BMA Career Link - Apply Now!


Senior Marketing Director 

IPC - Association Connecting Electronics Industries, Bannockburn, IL


The Senior Marketing Director is responsible for the development and execution of IPC's integrated marketing and public relations strategies, plans, and tactics, designed to promote and support IPC membership, education, conference offerings, and other programs and services. Owner and protector of the IPC brand and related brand strategy awareness plan. Direct the strategic marketing and communications plan and direction for IPC, including promotions, communications, distribution and sales, and media relations.


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.