VOL 3  |  ISSUE 14
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Northwestern
July 25, 2013                                                                                                                                     Contact the editor
Thank you to our generous BMA sponsors:  

FEATURE ARTICLES

Kathy Button Bell
Kathy Button Bell

The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report. The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the B2B content marketing officer, and it spells out the industry challenges that will shape the work of the association and its board. Read more.

Stratasys earned the Corporate Marketer of the Year honor at the annual BMA B2 Awards ceremony in May. The 3D-printing equipment manufacturer impressed the judges with its "Engineering a Difference" campaign, a series of video case studies launched on Facebook. Read more.

THOUGHT LEADERSHIP

Laura Ramos
Laura Ramos

By Laura Ramos, VP and Principal Analyst, Forrester Research 

Digital channels, online social activity and rapidly evolving mobile technology give business buyers new purchasing power. B2B CMOs must take on significantly broader and often unfamiliar responsibilities to capture their attention. Forrester Research teamed with the Business Marketing Association to learn how top marketers respond to these new challenges. Read more.

UPCOMING EVENTS

BMA Membership

BMA St. Louis Chapter August Event: The "Marketing" of Marketing

8/1/2013 | Clayton, MO

 

BMA Minnesota Chapter August Networking Event
8/13/2013 | Minneapolis, MN

 

BMA Colorado Chapter Members Only Event: Emotional Intelligence for Sales & Marketing Success

8/14/2013 | Denver, CO

 

BMA Houston Chapter August Luncheon

8/15/2013 | Houston, TX

 

BMA Northeast Ohio Chapter Event: Creating "Glass is Life"

8/20/2013 | Cleveland, OH

 

SEE ALL UPCOMING EVENTS> 

 

BEST PRACTICES Q&A

Al Maag
Al Maag

Maag takes on new role as executive director-BMA

 

In theory, Al Maag retired last month. But the former chief communications officer at global technology distributor Avnet has no plans to lounge by the pool. He started his own communications consultancy, MaagComm+, and signed on as executive director of the Business Marketing Association. Read more.

BY THE NUMBERS

Global mobile advertising revenue almost doubled in 2012, according the Interactive Advertising Bureau and research firm IHS. Their research outlines regional spending and the distribution of dollars across search, messaging and display formats. Read more.

Brainshark
HOT OFF THE PRESS            

Marketing automation gains ground, but obstacles remain >

64% of SMBs to increase tech budgets this year >

9 tips for integrating event marketing >

 

ADVERTISEMENT: BMA Career Link - Apply Now!

 

Marketing Director, Upper Respiratory Consumer Healthcare 

Pfizer, Madison, New Jersey

 

The Marketing Director for Upper Respiratory will be responsible for US brand strategy, operations and team leadership of Robitussin, Advil Cold & Sinus Products and our children's platform (Children's Robitussin & Dimetapp). Robitussin & Advil are iconic brands in the OTC industry with increasing relevance and importance in the fast paced and competitive cough/cold category. This position is ideally suited for a candidate who is looking for a multi-brand development and team leader position. This role will require significant partnership across both US + Global functions and ultimately be responsible for driving both individual brand P&L and team development goals.

 

Apply today at BMA CareerLink   


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Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.