VOL 3  |  ISSUE 13

July 11, 2013                                                                                                                                     Contact the editor
Thank you to our generous BMA sponsors:  


Laura Ramos

Business marketers must adjust tactics to survive in a dynamic field, according to a new report from the BMA and Forrester Research. Kathy Button Bell and Forrester analyst Laura Ramos discussed preliminary findings of the research at the 2013 Global BMA Conference. Access the full report, "B2B CMOs Must Evolve or Move On," to learn how top marketers are managing change. Read more.

Gary Slack
Gary Slack, 1988

Gary Slack left Doremus in 1988 to build a Chicago-based business-to-business marketing agency. He carried charter client NutraSweet with him to a six-person startup then known as Slack Lasky Brown. The integrated marketing communications firm that he established, now known as Slack and Co., celebrated its 25th anniversary last month. Read more.


Shep Hyken
Shep Hyken

The secret to gaining a competitive edge lies in customer service-for any type of business, in any economy and in any market. If another company in your market sells the same product or service that you do, then an offer of a higher level of service can draw customers to you. This holds true even if the customer has to drive farther, wait longer or spend more. Read more.


BMA Membership

BMA New York City Chapter Golf Outing

7/15/2013 | New Rochelle, NY


BMA Minnesota Chapter Learning Event: Rock Your Budget: Getting what you need (and even what you want)

7/16/2013 | Minneapolis, MN


BMA Southern California Chapter Young Professionals Inaugural Event, "Self-Marketing Power: How to Attract a Client, Get a Job, or Make a Difference in the Community"

7/18/2013 | Newport Beach, CA


BMA St. Louis Chapter August Event: The "Marketing" of Marketing

8/1/2013 | Clayton, MO


BMA Minnesota Chapter August Networking Event
8/13/2013 | Minneapolis, MN





Kara Wallace
Kara Wallace

Wallace: Building a healthy relationship with your budget


Kara Wallace, director of marketing for Mortenson Construction, treats the budgeting process like a marketing campaign. She builds an evidence-based business case that helps decision makers connect marketing tactics to goals and to projected outcomes. Wallace spoke with BMA Buzz about her strategy, which will be the focus of her July 17 BMA Minneapolis presentation. Read more.


Advertising spend in the BRIC nations will grow two or three times as fast as spending in the rest of the world this year, according to the Consensus Ad Forecast published by Warc. The research service publishes the forecast quarterly. Read more.

HOT OFF THE PRESS            

Report: Complex IT purchases most influenced by peers >

Email opens rise, spurred by mobile usage >

How playing games helps Serena Software support sales reps >

Mobile marketing is finally becoming a priority for b2b >


ADVERTISEMENT: BMA Career Link - Apply Now!


Marketing Analyst, Executive Education 

Harvard University Business School


As part of the Harvard Business School Executive Education marketing team, you will be responsible for performing in-depth analysis and providing insight into key metrics, evaluating the performance of multichannel marketing activities, and identifying issues, trends, and areas for improved efficiency.


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.

 Business Marketing Association

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