The BMA global conference series B2B Rising gained momentum in June as Southern California and the Carolinas joined what is now a 10-city, three-continent tour. BMA International is working with local chapters to develop content for the series, which builds on the success of last year's Go & Grow events. Tom Stein, CEO-Americas at Stein IAS is the BMA board member who oversees the conference series. He spoke to BMA Buzz about what marketers can expect when they attend a one-day event. Read more.

Marketers who develop an understanding of market personas and the needs of those personas position themselves to lead their organizations, writes Brett A. Schklar, CEO-Market Creation Group. He explores the development of an integrated marketing program in Advice from the Top: The Expert Guide to B2B Marketing. The collection of marketing intelligence, published by BMA Colorado, features real-world insights and case studies. Read more.

Jerome McCarthy's 4Ps marketing concept is not likely to win or retain customers in today's market. Firms have to offer more than product, price, promotion and place. Customer relationship marketing is the revolution of the 21st century and the next step to modern marketing, writes Adebowale Onatolu, chair of the department of marketing and strategic management in the College of Business and Professional Studies at Ashford University. Read more.

6/28/2013 | Palo Alto, CA

7/10/2013 | Denver, CO

BMA New York City Chapter Golf Outing

7/15/2013 | New Rochelle, NY

BMA Minnesota Chapter Learning Event: Rock Your Budget: Getting what you need (and even what you want)

7/16/2013 | Minneapolis, MN

BMA Southern California Chapter Young Professionals Inaugural Event, "Self-Marketing Power: How to Attract a Client, Get a Job, or Make a Difference in the Community"

7/18/2013 | Newport Beach, CA

SEE ALL UPCOMING EVENTS> 

Parry: "Sales is a subset of marketing"

Sales and marketing need to work together to ensure that leads close, says Steve Parry, president of sales development consulting firm Sandler Training by Sales Productivity. He speaks to a sold-out BMA Colorado audience on June 27, discussing "Five Reasons Why Your Leads Don't Close-And What to Do About It." Read more.

Advertisers are beginning to develop messages that can be applied across multiple channels, according to a study by The Interactive Advertising Bureau and the Winterberry Group. The partners released a white paper titled "Taking Cues from the Customer: 'Omnichannel' and the Drive for Audience Engagement." The paper looks at the current state of marketing and the capabilities that marketers need to develop to best leverage the omnichannel approach. Read more.

Real-time marketing: The quick and the read >

Big Data drives b2b personalization >

Big Data and Big Brother: Madison Avenue's big moment to decide >

What buyers want: Easier search, purchasing processes online >