VOL 3  |  ISSUE 11
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June 13, 2013                                                                                                                                     Contact the editor
Thank you to our generous BMA sponsors:  

FEATURE ARTICLES

BMA Blaze

The role of the marketing department is changing within most b-to-b organizations, according to attendee polls conducted during the 2013 Global BMA Conference. Marketing departments hold the potential to become change makers, but marketers need to embrace innovation and collaborate with other departments to realize that potential, respondents said. Read more.

Maralah Rose-Asch
Maralah Rose-Asch

Maralah Rose-Asch, publisher and editor of Gardner Business Media, received the 2013 G.D. Crain Jr. Award at the B2 Awards ceremony in Chicago. Stratasys was named 2013 Corporate Marketer of the Year, and Stein IAS, New York, was named 2013 Agency of the Year. Kate Maddox reports for BtoB. Read more.

Kathy Button Bell
Kathy Button Bell

The Business Marketing Association's 2013 "Blaze" conference opened before a crowd of more than 775 marketers and agency executives, making it the largest b-to-b marketing conference in the world. Outgoing BMA Chairman Eduardo Conrado turned the leadership over to Kathy Button Bell during an opening ceremony that lived up to the "Blaze" name. Kate Maddox reports for BtoB. Read more.

THOUGHT LEADERSHIP

Briant Laslo
Briant Laslo

A social media promotion, event or contest can look great to the audience, but if your "backstage" is not properly staffed and equipped to handle content moderation, your reputation can suffer. Whether you are planning an event that lasts a few hours or an ongoing community, moderation needs to be involved from the outset. Read more.

UPCOMING EVENTS

BMA Membership BMA Chicago Chapter June Member Dinner: SOLD OUT

6/25/2013 | Chicago, IL

 

BMA Colorado Chapter New Member Orientation

7/10/2013 | Denver, CO

 

BMA New York City Chapter Golf Outing

7/15/2013 | New Rochelle, NY

 

BMA Minnesota Chapter Learning Event: Rock Your Budget: Getting what you need (and even what you want)

7/16/2013 | Minneapolis, MN

 

BMA Southern California Chapter Young Professionals Inaugural Event, "Self-Marketing Power: How to Attract a Client, Get a Job, or Make a Difference in the Community"

7/18/2013 | Newport Beach, CA

 

SEE ALL UPCOMING EVENTS> 

 

BEST PRACTICES Q&A

Nancy Chou
Nancy Chou

Chou: Building the NorCal network in a new era

 

A reinvigorated NorCal BMA marks its 75th anniversary this year, having reversed a six-year decline in membership. The chapter grew its ranks by 40% over the past year, outpacing its peers and earning the Large Chapter Growth award when chapter leaders met last month in Chicago. Nancy Chou, NorCal president, spoke to BMA Buzz about the initiatives that helped drive the growth of the 117-member network. Read more.

BY THE NUMBERS

By the Numbers

The Economist Intelligence Unit explores the role of the contemporary CMO in building customer relationships. Marketing practices are changing as companies push forward a customer-centric business model. CMOs must redefine their contributions. Read more.

HOT OFF THE PRESS            

BMA expands with new chapters in Middle East, UK >

At the BMA: Forward-looking marketers need to integrate, innovate >

At the BMA: Real-time marketing takes center stage >

 

ADVERTISEMENT: BMA Career Link - Apply Now!

 

Segment Marketing Manager 

T-Mobile US, Bellevue, WA

 

The Segment Marketing Manager, CRM Strategy & Planning is responsible for driving the optimization of Customer Journeys, developing and managing the Customer Journey assessment process and maintaining an ongoing aggregated customer marketing calendar for the targeted segments.

 

Apply today at BMA CareerLink   


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