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| Thank you to our generous BMA sponsors:   |
 | | Kathy Button Bell |
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By Kathy Button Bell
We're not just the Chief Marketing Person any more. Let's face it. Our job is changing quarterly, if not faster. It will surprise no one that survey results show the pace and amount of change in marketing is phenomenal. The good news: We have the tools and the talent to keep up with the challenge.
Read more.
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 | | Daniel Pink |
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Daniel Pink is the best-selling author of five game-changing books about the world of work. He will deliver the keynote presentation at the 2013 Global BMA Conference. BMA Buzz caught up with the author to ask about his latest book, To Sell Is Human. Read more.
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 | | Harper Reed |
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By George Stenitzer, VP-marketing and corporate communications, Tellabs
Harper Reed, chief technology officer of the Obama 2012 campaign, told about 300 people at the BMA Chicago Fuel event the story of the technology that helped win the presidential election. The key lessons: Hire the best team. Use all the "things" that work. Focus on Big Answers, not Big Data. Microlisten. Practice failure constantly. Read more.
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 | | Mark Grindeland |
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By Sandra Zoratti
The Colorado chapter of BMA recognized Mark Grindeland, chief marketing officer of customer relationship management firm TeleTech as Business Marketer of the Year. Sandra Zoratti presented his award during the Gold Key Awards program, held April 26. Read more.
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 | | Brendan Dell |
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By Brendan Dell, Dell Creative Content
The explosion of content marketing, the proliferation of social platforms, and the growth of digitally driven channels have fundamentally changed the relationship that today's B2B buyer has with marketing materials and the sales force. Brendan Dell explores the new behaviors and preferences of today's B2B buyer and provides best-practice advice for crafting content campaigns. Read more.
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 | | Gary Slack |
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Slack: Blaze conference sets records
Business marketers from about 330 companies have registered for the 2013 Global BMA Conference, setting a new record for the annual event. Gary Slack, chairman and chief experience officer of Chicago-based Slack and Co., has organized the conference since 2009. He spoke to BMA Buzz about the new event format, the Firestarters who will help kindle the Blaze and the likelihood that the Chicago fire department will be called to the scene. Read more.
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 The Content Marketing Institute released "Small Business Content Marketing: 2013 Must-Know Trends and Benchmarks" this month. The data paints a picture of the current state of small business marketing in North America, highlighting effective tactics and criteria for measurement. Read more. |
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HOT OFF THE PRESS
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ADVERTISEMENT: BMA Career Link - Apply Now!
Assistant Director - Marketing and Communications
Northeastern University, Boston, MA
Reporting to the Director of Undergraduate Marketing & Communications, the Assistant Director is responsible for assisting with the daily activities and initiatives within the Enrollment Marketing unit. He or she will have direct responsibility for executing marketing campaigns for undergraduate admissions and enrollment, managing such functions as fulfillment logistics and daily activity, marketing material inventory management and internal distribution, event communications support, publications project management, managing relationships with key print and production vendors, website content management and social media.
Apply today at BMA CareerLink
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Sponsors:   Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.
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| | Business Marketing Association
1833 Centre Point Circle, Suite 123, Naperville, IL 60563 |
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