VOL 3  |  ISSUE 10

BMA Blaze
May 23, 2013                                                                                                                                     Contact the editor
Thank you to our generous BMA sponsors:  


Kathy Button Bell
Kathy Button Bell

By Kathy Button Bell
We're not just the Chief Marketing Person any more. Let's face it. Our job is changing quarterly, if not faster. It will surprise no one that survey results show the pace and amount of change in marketing is phenomenal. The good news: We have the tools and the talent to keep up with the challenge.
Read more.

Daniel Pink
Daniel Pink

Daniel Pink is the best-selling author of five game-changing books about the world of work. He will deliver the keynote presentation at the 2013 Global BMA Conference. BMA Buzz caught up with the author to ask about his latest book, To Sell Is Human. Read more.

Harper Reed
Harper Reed

By George Stenitzer, VP-marketing and corporate communications, Tellabs

Harper Reed, chief technology officer of the Obama 2012 campaign, told about 300 people at the BMA Chicago Fuel event the story of the technology that helped win the presidential election. The key lessons: Hire the best team. Use all the "things" that work. Focus on Big Answers, not Big Data. Microlisten. Practice failure constantly. Read more.

Mark Grindeland
Mark Grindeland

By Sandra Zoratti
The Colorado chapter of BMA recognized Mark Grindeland, chief marketing officer of customer relationship management firm TeleTech as Business Marketer of the Year. Sandra Zoratti presented his award during the Gold Key Awards program, held April 26.
Read more.


Brendan Dell
Brendan Dell

By Brendan Dell, Dell Creative Content
The explosion of content marketing, the proliferation of social platforms, and the growth of digitally driven channels have fundamentally changed the relationship that today's B2B buyer has with marketing materials and the sales force. Brendan Dell explores the new behaviors and preferences of today's B2B buyer and provides best-practice advice for crafting content campaigns.
Read more.


BMA NorCal Chapter Marketing Strategy Roundtable: Creating More Effective Marketing Campaigns Using Laser-Focus Competitive Research

5/28/2013 | Palo Alto, CA


BMA St. Louis Chapter Event: Winning with Digital Content Marketing

6/6/2013 | Clayton, MO


BMA Milwaukee Chapter Annual Golf Outing

6/10/2013 | Sussex, WI


BMA Minnesota Chapter Learning Event: Curiosity: A tool to defeat the status quo and avoid "No Decision"

6/11/2013 | Minneapolis, MN


BMA Chicago Chapter June Member Dinner: SOLD OUT

6/25/2013 | Chicago, IL





Gary Slack
Gary Slack

Slack: Blaze conference sets records


Business marketers from about 330 companies have registered for the 2013 Global BMA Conference, setting a new record for the annual event. Gary Slack, chairman and chief experience officer of Chicago-based Slack and Co., has organized the conference since 2009. He spoke to BMA Buzz about the new event format, the Firestarters who will help kindle the Blaze and the likelihood that the Chicago fire department will be called to the scene. Read more.


The Content Marketing Institute released "Small Business Content Marketing: 2013 Must-Know Trends and Benchmarks" this month. The data paints a picture of the current state of small business marketing in North America, highlighting effective tactics and criteria for measurement. Read more.

HOT OFF THE PRESS            

At Internet Week: Marketing+technology=competitive advantage >

How NetApp uses branded content to engage C-level execs >

Media Power 50: Top b2b media properties keep innovating in a tough climate >

Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads >


ADVERTISEMENT: BMA Career Link - Apply Now!


Assistant Director - Marketing and Communications 

Northeastern University, Boston, MA


Reporting to the Director of Undergraduate Marketing & Communications, the Assistant Director is responsible for assisting with the daily activities and initiatives within the Enrollment Marketing unit. He or she will have direct responsibility for executing marketing campaigns for undergraduate admissions and enrollment, managing such functions as fulfillment logistics and daily activity, marketing material inventory management and internal distribution, event communications support, publications project management, managing relationships with key print and production vendors, website content management and social media.


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.

 Business Marketing Association

1833 Centre Point Circle, Suite 123,

Naperville, IL 60563