VOL 3  |  ISSUE 8

BMA Blaze
April 25, 2013                                                                                                                                     Contact the editor
Thank you to our generous BMA sponsors:  


Reuben Webb

The light bulb never switches on for Reuben Webb, creative director-Stein IAS Europe EMEA. He doesn't serve as a megaphone for his clients' brands, and when those clients visit his office, he doesn't invite them to sit in the director's chair. In fact, Webb has made a personal commitment not to trot out any "tatty old clichés" in the name of business marketing. He's written a book that calls out our biggest offenders-and he'll be bringing it to the 2013 International BMA Conference in Chicago. Read more.

Annette Fernandes
Annette Fernandes

Annette Fernandes attended the Business Marketing Association's road show event Go & Grow in London last year, experiencing the launch of BMA London. She wanted to bring that kind of networking opportunity home with her to Dubai, where she serves as client services director at Fifth Ring Marketing. She recruited a launch team and put BMA Middle East into motion. On May 1, the chapter hosts its first event. Read more.


Barry Krause

By Barry Krause, CEO & Founder, Suite Partners

I remember when clients flooded our offices, saying they needed websites. "What is your objective?" we asked. A common reply: "It's the hot, new thing, and my boss is bugging me to get one." Fast-forward to 2013. We are hearing the same thing about social media. A Facebook page is not enough. What should a company do? Read more.


BMA NorCal Chapter Public Relations Roundtable: Apply Pilates Principles to Strengthen Your Social CORE

4/26/2013 | Palo Alto, CA


BMA Colorado Chapter Gold Key Awards

4/26/2013 | Denver, CO


BMA New York City Chapter 2013 Global Ace Awards

4/30/2013 | New York, NY


BMA Chicago Chapter Marketing Innovators Luncheon Seminar: Building a Global Brand from the Inside Out

5/2/2013 | Chicago, IL


BMA St. Louis Chapter Event: Caterpillar: Key Pillars To Your B2B Social Strategy

5/2/2013 | Clayton, MO





Ryan A. Boyles

Boyles: Community lessons from IBM


Ryan A. Boyles serves as the social media strategist for IBM Software, Application and Infrastructure Middleware. He builds social media marketing programs, working to connect digital and face-to-face communities. On May 8, he will speak at a BMA Carolinas event about the way that social media is changing the culture of IBM. He caught up with BMA Buzz for a rapid-fire preview. Read more.


BtoB magazine surveyed business marketers, building a snapshot of the tactics that are moving social media programs forward. Researchers also put that data in context, comparing industry-wide trends to the practices endorsed by best-in-class marketers. Read more.

HOT OFF THE PRESS            

Agencies go global to keep up with client expansion >

BtoB Research: Data, content drive email marketing >

Sage's 3-year marketing plan >

Social, search drive sales for b2b marketers >


ADVERTISEMENT: BMA Career Link - Apply Now!


Director New Business and Marketing  



This person is responsible for meeting the agency's sales goals through the development and execution of a systematic business development process. This is not a position of persuasion or hard "selling." This role at Avenue is about identifying the limited number of companies who would benefit immensely from our services (we're not for everyone but for those who need us we are lifesavers), finding the fit between those prospects' needs and Avenue's capabilities (which in many cases will involve challenging their assumptions), and then facilitating the proper steps to convert those interested parties into clients.


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.

 Business Marketing Association

1833 Centre Point Circle, Suite 123,

Naperville, IL 60563