"Marketing has traditionally been about campaigns," says David Meerman Scott, author of Newsjacking and Real-Time Marketing. "It's war. It's strategy, and it's building a plan for next quarter. That shouldn't go away. But we have fleeting moments of opportunity that exist now." Scott will focus on those moments during a real-time marketing panel at the 2013 Global BMA Conference in Chicago. Read more.

By Jonathan McGrew

Jonathan McGrew, marketing communications manager-Crawford Technologies, serves on the BMA Colorado board and co-chairs the chapter's young professional initiative. The program has built an event series designed as a gateway to engagement with the broader BMA community. Events have included an agency crawl, complete with party bus, and regularly scheduled cocktails and conversations-events that make business-marketing leaders accessible to YPs. Read more.

By Mark Simon, senior VP-sales and marketing, Didit

Organizations running search engine marketing campaigns are charged with the weighty responsibility of providing return on investment, sales and other mission-critical business objectives for their clients. We need to be prepared for disruptions. Here are five planning tips that I found to be helpful in light of Hurricane Sandy. Read more.

4/16/2013 | Chicago, IL

BMA Kansas City Chapter B2B Marketing Leaders Series: Kathy Button Bell, CMO of Emerson

4/17/2013 | Kansas City, MO

BMA Chicago Chapter Breakfast Seminar: Social Media Listening

4/18/2013 | Chicago, IL

BMA Houston Chapter April Luncheon

4/18/2013 | Houston, TX

BMA NorCal Chapter Product Marketing Roundtable:LUNCH & LEARN SESSION! Create Killer Web and Ad Copy to Capture the Sale

4/18/2013 | Palo Alto, CA

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Qaqish: Role of the CMO as change agent

Debbie Qaqish is principal partner and chief strategy officer for The Pedowitz Group. She has spent the past three years working on a book that tracks the journey undertaken by 23 marketers who have moved their organizations toward a revenue-marketing model. Qaqish offered Buzz a preview of the book, which will be published in June. Read more.

The economic downturn delivered a boost to webcasting technology. Marketers could bring together global audiences and generate leads without spending a dime on flights or light refreshments. Webcasting company TalkPoint conducted a survey of webcast producers and attendees, finding that those same efficiencies continue to drive the industry. Read more.

B2b content marketing integration speaks volumes >

CMO Council finds challenges to CMO-CIO alignment >

Paid and organic postings can be an effective duo >