VOL 3  |  ISSUE 6

BMA Blaze
March 28, 2013                                                                                                                                     Contact the editor
Thank you to our generous BMA sponsors:  


BMA-Kansas City named ER Marketing as the Best of Show at the 2013 Fountain Awards Celebration. The agency's promotion for distributor and longtime client Huttig Building Products captured four individual Fountain Awards, as well as the top honor on March 18. Read more.

By Michele Bollig, marketing manager-Ricoh 

Do you ever wonder what inspires top marketing teams to produce incredible results? On March 11, the Colorado chapter of the Business Marketing Association presented a keynote called "To Inspire: The Evolving Role of a Marketer." Read more.

Neil Rackham
Neil Rackham

"It's more essential than ever for sales and marketing to work together," says Neil Rackham, an author and strategist who tracks the relationship of the troubled corporate siblings. He and longtime collaborator Phil Kotler will discuss the evolving partnership at the 2013 Global BMA Conference in Chicago. Read more.


Robin Farewell
Robin Farewell

By Robin Farewell

Print analysis and planning is more of an art than a science. A three-point test of the quality of a circulation list is the secret sauce, the most important thing an audit statement tells you. Read more.


BMA NorCal Chapter Branding Roundtable: Good Names and Powerful Brands

4/3/2013 | Palo Alto, CA


BMA Chicago Chapter Marketing Innovators Luncheon Seminar: The Curious CMO

4/4/2013 | Chicago, IL


BMA St. Louis Chapter Event: The Science & Art of Change in B2B Marketing

4/4/2013 | Clayton, MO


BMA-NJ 2nd Annual Digital Marketing Summit

4/9/2013 | Weehawken, NJ


BMA Colorado Chapter Keynote Meeting: Earning the Trust of a Business Customer

4/10/2013 | Denver, CO





Steve Cummins
Steve Cummins

Cummins: Build a successful digital strategy


Steve Cummins, director-digital marketing at Dittman Incentive Marketing, will share his approach to the development of a digital strategy at BMA-NJ's second annual B2B Marketing Summit on April 9. His presentation will focus on the critical first 90 days. Read more.


BtoB magazine surveyed business marketers in January 2013. The survey portrays not only of who we are and the marketing practices we embrace, but also the ideals to which we aspire. This report outlines the practices that can help us reach our goals. Read more.

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Staff VP Marketing-Specialty Marketing 



Bring your expertise to our innovative, achievement-driven culture, and you will discover lasting rewards and the opportunity to take your career further than you can imagine. Responsible for leading the development and execution of Specialty marketing strategies and plans across all WLP businesses and brands.


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.

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