VOL 3  |  ISSUE 5

BMA Blaze
March 14, 2013                                                                                                                                     Contact the editor
Thank you to our generous BMA sponsors:  Bloomberg  CNBC


Benigno Gonzales, VP-marketing communications at Verizon Enterprise Solutions Group, had the opportunity to put social media giants on the spot at a February event hosted by the young professionals arm of BMA New York. He presented a marketing challenge and asked LinkedIn, Google+ and Twitter to make the case for their networks. BtoB reporter Christopher Hosford captures the scene. Read more.

Joe Pulizzi
Joe Pulizzi

Joe Pulizzi is ready to see good storytellers take control of the b-to-b marketing narrative. The founder and CEO of the Content Marketing Institute will lead a panel session of creative voices at the Global BMA Conference in Chicago. Pulizzi shares the lessons marketers can learn from publishing companies, the value of selecting one central storyteller and why it doesn't matter what we call that person. Read more.


Bill Johnson
Bill Johnson

By Bill Johnson

In a crowded b-to-b marketplace, how do you prevent your best customers from defecting to the competition? Recognizing that 20% of its customers generate 80% of its revenue, hearing aid manufacturer Unitron US developed a far-reaching approach to rewarding, nurturing and retaining best customers. Bill Johnson, president and chief copywriter at WordWizards, explores the six key elements of this strategy. Read more.


BMA Kansas City Chapter 2013 Fountain Awards Celebration

3/18/2013 | Kansas City, MO


BMA New York City Chapter Event: Get Ahead-Stay Ahead: Building a Career in B2B Marketing

3/19/2013 | New York, NY


BMA Chicago Chapter Breakfast Seminar: Customer Centricity

3/20/2013 | Chicago, IL


BMA Philadelphia Chapter Winter Happy Hour

3/20/2013 | Berwyn, PA


BMA NorCal Chapter Product Marketing Roundtable: Internet Basics For Business Owners

3/21/2013 | Palo Alto, CA





Christine Moorman
Christine Moorman

Moorman: Lessons of The CMO Survey


Christine Moorman is a Duke University professor and director of The CMO Survey, which tracks sentiments of top marketers in the United States. The results are released in biannual reports that capture the field's shifting dynamics. She shared insight into the changes that her research has documented, the rise of social media and areas where marketers should be investing. Read more.


Marketers can shift dollars from television ad campaigns to digital channels - especially video - to increase reach and save money, according to a new study commissioned by the Interactive Advertising Bureau. "A Comprehensive Picture of Digital Video and TV Advertising: Viewing Budget Share Shift and Effectiveness" can be found here.

HOT OFF THE PRESS            

BMA Marketing Innovators: Accenture succeeds with 'disruptive' advertising >

Google follows Amazon into b2b e-commerce space >

Top b2b agencies show growth in a strong year >

Report sees lack of social media-business alignment >

Executives see golden age for digital advertising >

ADVERTISEMENT: BMA Career Link - Apply Now!


Marketing Effectiveness & Capability Manager 

Kimberly Clark Professional


The North American Marketing Capability Manager at Kimberly-Clark Professional will lead the deployment of global capability initiatives and develop region-specific marketing effectiveness programs. This, in turn, will help accelerate our ability to create & communicate compelling, higher order end user value propositions, develop strategic & profitable solutions, and more efficiently engage with target audiences, driving sector financial results to achieve the Transformation Agenda. 


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.

 Business Marketing Association

1833 Centre Point Circle, Suite 123,

Naperville, IL 60563