VOL 3  |  ISSUE 4
ARCHIVE  |  
February 28, 2013                                                                                                                              Contact the editor
Thank you to our generous BMA sponsors:  Bloomberg  CNBC

FEATURE ARTICLES

Scot Wingo
Scot Wingo

Ecommerce sites have changed the consumer experience and are beginning to make a mark on the b-to-b buying experience as well, says Scot Wingo, CEO-ChannelAdvisor, an ecommerce solution provider based in Raleigh, N.C. Wingo will speak at the 2013 International BMA Conference, sitting down for a fireside chat with Charlie Peters, senior executive VP-Emerson. The pair will discuss the impact that an influx of sites like amazonsupply.com could have on b-to-b distribution channels. Read more.

Lisa Haldeman
Lisa Haldeman

"Organizations need to ensure that investments in sales enablement are delivering value to the sales force," write marketing pros Cheryl A. Smith and Lisa Haldeman. The Leopard Communications leaders contributed their best practices to Advice from the Top, a collection of marketing intelligence published by BMA Colorado. A real-world case study shows how a division of CDW put their approach to work. Read more.

THOUGHT LEADERSHIP

Jeff Ogden
Jeff Ogden

By Jeff Ogden

Video is quickly growing in importance. It engages people, conveys ideas and works well on mobile devices. But how can you best use video in your business? I'll share a couple of innovative ideas, such as creating a weekly television show and using new models of content from our friends at Avitage. Read more.

UPCOMING EVENTS

BMA Minnesota Chapter Event: The Exploding Toolbox: What you Need and Why

3/5/2013 | Minneapolis, MN

 

BMA Chicago Chapter Marketing Innovators Luncheon Seminar: Disrupt to Differentiate

3/7/2013 | Chicago, IL

 

BMA St. Louis Chapter Event: Ignite Networking Night

3/7/2013 | St. Louis, MO

 

BMA Colorado Chapter Keynote Meeting: TO INSPIRE: The Evolving Role of a Marketer

3/11/2013 | Denver, CO

 

BMA Chicago Chapter Downtown March Member Dinner

3/12/2013 | Chicago, IL

 

SEE ALL UPCOMING EVENTS> 

 

BEST PRACTICES Q&A

Carla Johnson
Carla Johnson

Johnson: Content marketing levels the playing field

 

Carla Johnson, principal at Type A Communications, specializes in the development of content marketing strategies that build brand engagement. On March 13 she will visit Charlotte, N.C., to speak at an event hosted by BMA Carolinas. She gave Buzz insight into her presentation, "Heroes and Underdogs: How Content Marketing Levels the Playing Field." Read more.

BY THE NUMBERS

Researchers at the Content Marketing Institute and Marketing Profs build on their 2013 Benchmarks, Budgets and Trends reports. The findings focus on content marketing strategies employed by North American manufacturing organizations. Read more.

HOT OFF THE PRESS            

At the IAB annual: Founding principles of digital brand advertising >

Cure the data deluge by keeping it simple >

Marketer compensation up, but many dissatisfied with job > 

 

ADVERTISEMENT: BMA Career Link - Apply Now!

 

Director of Marketing & Communications 

Bethel College, Mishawaka, IN

 

Bethel College, a Christian higher education non-profit institution, seeks a full-time Director of Marketing & Communications. The primary mission of the position is to keep Bethel College at the forefront of a wide variety of media and maintain expert and strategic management of media relations; will serve as the liaison to the media; will coordinate production of the Bethel Magazine in print and online; will help create and execute comprehensive communications for Bethel College. 

 

Apply today at BMA CareerLink   


Sponsors: 

Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.


 Business Marketing Association

1833 Centre Point Circle, Suite 123,

Naperville, IL 60563