VOL 3  |  ISSUE 3
February 14, 2013                                                                                                                              Contact the editor
Thank you to our generous BMA sponsors:  Bloomberg  CNBC


Fred Wiersema
Fred Wiersema

Fred Wiersema authored The B2B Agenda after sitting down with more than 100 business marketing executives and researchers to explore the issues and opportunities that are reshaping the field. The report, published by the Institute for the Study of Business Markets at Penn State University, finds the through-lines in our anecdotes, identifying trends and best practices. Wiersema, a business marketing leader and a distinguished ISBM fellow who chairs the organization's B2B Leadership Board, will present his findings at the 2013 International BMA Conference in Chicago this May. Read more.

BMA award season: Get ready to roll out the red carpet

Business marketers already are submitting work to the annual BMA B2 Awards program, packaging their creative with 900-character descriptions that judges will review to determine the best in 29 different categories. The deadline is March 13, and competition is expected to be stiff. Read more. 


Business Marketing Association New York will introduce its first GLOBAL ACE Awards program, honoring the best business marketing from around the world. Global ACE will recognize creative excellence in all of its forms - online, mobile, social, print, TV, experiential and integrated. The deadline for entry is March 7. Read more. 

Gold Key

Applicants interested in competing in the annual Gold Key competition held by Business Marketing Association Colorado have until March 1 to submit their entries. The competition began more than 30 years ago and serves as a showcase for the best b-to-b advertising and communications in the state. Read more. 


John Fox
John Fox

By John Fox

If you would like to increase channel revenue by 30% in the next year, how many clones of your No. 1 channel partner sales representative would you need? I'll bet that it's a surprisingly small number. Keeping these people top-of-mind is important-that is, if you know who they are. Read more.


BMA Chicago Chapter Breakfast Seminar: Driving Leads Through Channel Ecosystem

2/20/2013 | Chicago, IL


BMA Southern California Chapter "Brand vs. Branding: Capturing Your Clear Evidence of Distinction"

2/20/2013 | San Diego, CA


BMA Houston Chapter February Luncheon

2/21/2013 | Houston, TX


BMA New York City Chapter

2/21/2013 | New York, NY


BMA NorCal Chapter Public Relations Roundtable: The Do's and Don'ts of Crisis Management and Communication

2/22/2013 | Palo Alto, CA





Anthony Piwarun
Anthony Piwarun

Piwarun: Building a young professional network


Anthony Piwarun is a search engine marketing specialist who sits on the board of directors of the Milwaukee chapter of BMA. He chairs the university outreach and young professionals committee. He spoke to Buzz about the gap that exists between university and mid-career outreach, and the programs that BMA Milwaukee has put in place to engage his young professional peers. Read more.


Optify takes a look at the trends that can help business marketers better focus their digital initiatives. The demand generation solution provider identified trends that are benefiting small- and medium-sized companies. The B2B Marketing Benchmark Report provides insight into traffic patterns, lead generation, social media, SEO and paid search. Read more.

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Marketing Specialist 

Kroll Ontrack, Eden Prairie, MN


Kroll Ontrack provides technology-driven services and software to help legal, corporate and government entities as well as consumers manage, recover, backup, collect, search, analyze, review and produce data efficiently and cost-effectively. In addition to its award-winning suite of software, Kroll Ontrack provides data protection, data recovery, data backup, data destruction, electronic discovery and document review. 


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.

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