VOL 3  |  ISSUE 2
January 31, 2013                                                                                                                                Contact the editor
Thank you to our generous BMA sponsors:  Bloomberg  CNBC


Eduardo Conrado
Eduardo Conrado

Eduardo Conrado, senior VP-marketing and IT at Motorola Solutions, shifted his marketing strategy two years ago, moving away from a traditional, product-driven approach and instead focusing on the needs of customers in the government, enterprise and public services markets that the company serves. Read more.

Reduced membership rates announced earlier this month already have helped draw new young professionals to the Business Marketing Association. "It's a great move not only for BMA National, but also for each region that is looking to grow," says Jonathan McGrew, a Colorado-chapter board member who is charged with increasing early-career participation. Read more.


Bryan Ehrenfreund
Bryan Ehrenfreund

By Bryan Ehrenfreund

Nearly every piece of recent research that I have seen indicates that the adoption of marketing automation platform technology will continue to expand this year, moving beyond the traditional technology sector that has been its early home. As the footprint pushes past the estimated 20% adoption rate that exists today, we must ask: Are marketers in other industries ready? Read more.


BMA NorCal Chapter Branding Roundtable: Brand Successes and Failures in 2012

2/6/2013 | Palo Alto, CA


BMA Chicago Chapter Marketing Innovators Luncheon Seminar: Demand Generation in a Changing Landscape

2/7/2013 | Chicago, IL


BMA Colorado Chapter Member Only Event: The Everywhere Market - B2B in a Global World

2/7/2013 | Denver, CO


BMA Houston Chapter Event: Show the Love

2/7/2013 | Houston, TX


BMA New Jersey Chapter Event: Keeping Trademarks, Copyrights, Ads Legal

2/12/2013 | West Orange, NJ





Bob Pearson
Bob Pearson

Pearson: Social marketing trends for 2013


Bob Pearson is president of marketing agency W20 Group and author of Pre-Commerce: How Companies and Customers are Transforming Business Together. His next book, focusing on megatrends of social commerce, is due out in the fall. The industry veteran shared his social marketing outlook with BMA Buzz. Read more.


Almost half of business marketers plan to see budgets increase in 2013, according to a report released by BtoB earlier this month. Marketers are preparing to direct more money to digital initiatives, social campaigns, events marketing and the development of mobile strategies. Our top concern: Demand generation tactics that bring in new customers. Read more.

HOT OFF THE PRESS            

Are companies taking Big Data seriously? >

Oracle's Eloqua deal brings big opportunities, multiple questions >

Is Facebook's new messaging feature good for b2b? >
Report: Meeting planners seeking shorter, smaller events >


ADVERTISEMENT: BMA Career Link - Apply Now!


Marketing Specialist 

Kroll Ontrack, Eden Prairie, MN


Kroll Ontrack provides technology-driven services and software to help legal, corporate and government entities as well as consumers manage, recover, backup, collect, search, analyze, review and produce data efficiently and cost-effectively. In addition to its award-winning suite of software, Kroll Ontrack provides data protection, data recovery, data backup, data destruction, electronic discovery and document review. 


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.

 Business Marketing Association

1833 Centre Point Circle, Suite 123,

Naperville, IL 60563