VOL 3  |  ISSUE 1
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January 17, 2013                                                                                                                                Contact the editor
Thank you to our generous BMA sponsors:  Bloomberg  CNBC

FEATURE ARTICLES

Al Maag, chief communications officer-Avnet, initiated the first Business Marketing Association salary survey while he was serving as national chairman of the BMA. More than 530 industry professionals participated in the online survey. They shared information about their pay, their ambitions and their satisfaction with their current job roles. The results paint a picture not just of our pay stubs, but also of an industry in flux.


PJA Advertising+Marketing released the final segment of its audio pilot program The Unconventionals last week, introducing listeners to Rubber Tracks recording studio in Brooklyn. Converse, maker of the iconic Chuck Taylor All Star shoe brand, operates the studio and invites up-and-coming musicians to use it for free. The bill lands on the desk of Converse CMO Geoff Cottrill.


Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? The Business Marketing Association is here to help. If you are 30 years old or younger, we offer a full year of membership in our Young Professionals Program for just $75. This is $135 less than the standard membership fee and is available only to new and renewing members who meet the criteria. Sign up now!

THOUGHT LEADERSHIP

Nancy Chou
Nancy Chou

By Nancy Chou

It is clear to me, in technology and in the Silicon Valley, that there is a divide between old school marketers and the new generation of digital natives. We place an unwarranted focus on the things that divide us, instead of focusing on the things that unite us. As the president of NorCal BMA, my challenge is to invite young professionals to join our chapter at this juncture in their careers. After all, we are the company that we keep.

UPCOMING EVENTS

BMA Minnesota Chapter: Brighten Up Your Brand - It's a New Year

1/22/2013 | Minneapolis, MN

 

BMA New York City Chapter BtoB Outlook Breakfast

1/22/2013 | New York City, NY

 

BMA NorCal Chapter Marketing Strategy Roundtable: Increasing Marketing's Strategic Value via Customer Insights

1/22/2013 | Palo Alto, CA

 

BMA Colorado Chapter Roundtable: Heroes and Underdogs: How Content Marketing Levels the Playing Field

1/24/2013 | Denver, CO

 

BMA Chicago Chapter January Member Dinner

1/29/2013 | Schaumburg, IL

 

SEE ALL UPCOMING EVENTS> 

 

BEST PRACTICES Q&A

Gary Slack
Gary Slack

Slack: Annual BMA conference ready to 'blaze' in Chicago

 

Gary Slack spearheads planning for the 2013 International BMA Conference, which will take place May 29-31 in Chicago. The chairman and chief experience officer of Slack and Co. already has organized the annual conference four times, and the event has tripled in size during his tenure. "We expect more than 1,000 people this year," he says. "One of the reasons that our conference has grown to where it is today: About 90% of our speakers are corporate marketers. When you come to the BMA conference, you know that you're going to be listening to peers."

BY THE NUMBERS

Not all lead generation programs are created equal. BtoB takes a look at the strategies that marketers employ and identifies the mind-set that correlates to the most highly effective - and the least effective - programs. See where your organization's approach falls on the spectrum. The white paper, which is based on Lead Generation: A Fundamental Flourishes in the Digital Era, is made available free to BMA Buzz subscribers.

HOT OFF THE PRESS            

BtoB 2013 Outlook: Nearly half of marketers to boost budgets this year >

Chicago BMA luncheon: Marketing innovators share startup success stories >

Content marketing: Why you should post on Saturdays and other fun facts >
Media, marketing M&A activity up 3% >

Social in support of resellers: Enabling partner success >

ADVERTISEMENT: BMA Career Link - Apply Now!

 

Marketing Specialist 

Kroll Ontrack, Eden Prairie, MN

 

Kroll Ontrack provides technology-driven services and software to help legal, corporate and government entities as well as consumers manage, recover, backup, collect, search, analyze, review and produce data efficiently and cost-effectively. In addition to its award-winning suite of software, Kroll Ontrack provides data protection, data recovery, data backup, data destruction, electronic discovery and document review. 

 

Apply today at BMA CareerLink   


Sponsors: 

Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.


 Business Marketing Association

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Naperville, IL 60563