VOL 2  |  ISSUE 20
November 15, 2012                                                                                                              Editor - Matthew Schwartz
Thank you to our generous BMA sponsors:  Bloomberg  CNBC


Jeff Ewald
Jeff Ewald

The second annual Marketing Confidence Report will take a close look at the confidence levels among B2B marketers. The survey, which will be released in early December, is being distributed to CMOs, marketing managers and marketing directors. The importance of aligning marketing with companies' internal goals was the key takeaway from the initial survey in 2011.

St. Louis

By Steve Turner
Pedro Moya, head of industry, manufacturing and distribution for Google, didn't mince words when referring to the opportunity that B2B companies may be missing when it comes to mobile marketing. "It's time for B2B marketers to start thinking about mobilizing their brand," said Moya, who spoke at the BMA's Go and Grow event in St. Louis.

Go and Grow

Check out this behind-the-scenes peek at the BMA's Go and Grow event in London. The conference, which took place late last month at The Crystal, was the springboard for the BMA first local chapter outside of the States (BMA London) as well as the BMA's nascent efforts to recruit B2B marketers from across the globe.


Robert Murray
Robert Murray

How do B2B marketers get noticed by the C-suite, whether internal to the organization or not, as being relevant and trusted enough to get (and keep) a seat at the table? The answer is much simpler and less frustrating than you think or have been led to believe.


BMA NorCal Chapter Marketing Strategy Roundtable: Importance of a Strategy in a Product Launch

11/27/2012 | Palo Alto, CA


BMA Kansas City Chapter November Lunch & Learn: Marketing Transformation in the Age of the Empowered Customer

11/27/2012 | Kansas City, MO


BMA NorCal Chapter Public Relations Roundtable: The PR Honeymoon is over...Now What?

11/28/2012 | Palo Alto, CA


BMA Chicago Chapter November Member Dinner

11/28/2012 | Chicago, IL





Mike McKinney
Mike McKinney

Blending the 'tried and true' with the 'cool and new'


Mike McKinney is founder and president of comHAUS, a digital marketing agency designed to wed B2B marketers specific communication needs with the most appropriate media channels and vendors to help get those messages out. McKinney, former president of BMA Colorado [2003-2004], spoke with BMA Buzz about how his company helps B2B marketers and advertisers morph their communications efforts into "messaging engines."


The drive to monetizing content marketing is going to be a long and bumpy ride. Just 36% of B2B marketers believe their content marketing is effective, according to a new survey conducted by the Content Marketing Institute and MarketingProfs. The survey, which is based on responses from 1,416 B2B marketers from all industries and company sizes, found that 64% of B2B marketers are challenged to produce enough content and only 11% use content marketing to boost brand awareness or lead generation.

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