I know most of you have never hired a Business Consultant before so what I actually do to make a living is probably a bit of a mystery. However, it doesn't take much to figure out how I think and what I stand for. You only have to read some
recent articles,
watch a video, or attend a
presentation to know that I view growth and profit as a choice. You decide either for or against, make a plan, and follow-through. Simple right?
Probably not so much...but that is where the consulting part comes in. I have worked directly with almost two hundred companies and indirectly with thousands more through my teaching, writing, and informal advice. My career is a classroom where I share my knowledge while I learn from my contacts within the industry. Every year my clients get a bit smarter, so I have to keep learning..
The best way to describe what I do is in this month's Best Practices column on
Intentional Results. I help my clients understand their goals, their resources, and their potential and provide them practical approaches and insights to help them achieve better results.
A client once told me his goal for the company was 20% net profit. I asked how he would get there and he said he didn't know. "Why don't you set your budget to produce 20% net profit?" I asked. His reply was, "I do that every year but then things change so I have to change the budget."
"Perhaps you need to leave the profit in and change something else?"
I hope you have enjoyed another year of AV Matters. 2015 will mark the beginning of Volume 10 and with your support, we will continue to expand our readership and elevate the conversation about the business of AV.