ALL THINGS TYPOGRAPHIC | SEPTEMBER 2014
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The Five Best Features of OpenType Fonts
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Gerard Huerta, Master of Hand Lettering
>> Visual Systems in Type Design
>> Lettering and Signage Trends
>> Join me for two FREE typography workshops
>> Bring Gourmet Typography to your company, org or school
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The Five Best Features of OpenType Fonts
OpenType fonts have been the font format of choice for the last decade or so, significantly outperforming the technologically outdated Type1 and TrueType fonts. But in spite of these advances, many designers and font users are not familiar with the amazing power and creativity-inspiring features of these fonts, all of which can allow for more expressive, sophisticated, and professional typography. Read on...
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Gerard Huerta, Master of Hand Lettering
Gerard Huerta is one of the most highly-respected and accomplished lettering designers working today. The work of this self-described designer of letterforms cut his teeth designing album covers and logos for the likes of ACDC, Ted Nugent, Blue Oyster Cult, Rick Derringer, Bob Dylan, and more. We sat down with Gerard and "picked his brain" about his work, his process, and how the digital world has changed both. Read on...
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Visual Systems in Type Designs
A typeface is a system in itself. There are different concepts of such visual systems in type design. This can be anything from a series of widths to a typeface with a spectrum of more than two or four weights (regular, bold and respective italics used to be common) to establishing parameters which allow for an interrelated combination of different styles (mixing sans with serif or with slab or any other hybrid version of these). Check it out...
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Lettering and Signage Trends
Take a look at what's trending in hand lettering and signage at local grocery stores with lettering artist, Jill Bell. From the casual chalkboard look, to corporate sign systems, see and hear what's working, what's not and why in this quick survey of seven stores in seven minutes. View here...
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Join me for two FREE typography workshops
Typography is an essential element of design. It should communicate your message effectively, and with purpose. Learn to how you can take full advantage of the power of type from my two upcoming typography workshops for CreativeLIVE. You can view the live workshops for FREE, or upgrade to OnDemand access that you can view at any time, from any time zone, as well as stop, start, or 'rewind' so to speak.
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 Bring Gourmet Typography to your company, school or organization!
The Type Studio offers Gourmet Typography Training, a customized series of workshops and seminars on all aspects of typography for graphic designers, type designers and visual communicators of all levels.
Gourmet Typography Training teaches and demonstrates the expert-level typographic skills and aesthetics that are rarely taught in schools or fully understood by professionals. Fill in the gaps in your typographic know-how and learn how to "see" type like you've never seen it before.
Training workshops are customized for groups of any size and designed to fit your specific needs. Sessions are scheduled for your convenience - daytime, evenings or weekends. We will design a program customized for your particular requirements.
These are some of the companies and groups that The Type Studio has worked with:
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Fisher-PriceToll Brothers
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
AIGA Boston
AIGA Philadelphia
AIGA Atlanta
AIGA Orlando
TDC (Type Directors Club)
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon
Read more about onsite training here: Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene
"If there is one word to describe your workshop, that word is awesome! Thanks for remind me that typography is not just interesting but fun. I really admire your passion for your field...it's contagious!" "Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!" |
NOTE: In opposition to my constant typographic badgering, you might notice the lack of
smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.
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