ALL THINGS TYPOGRAPHIC | JUNE 2014
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Innovative Headline Treatments
>> Alternate Characters
>> Homelessfonts, a charitable font-making initiative
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Remembering Massimo Vignelli (1931-2014)
>> Bring Gourmet Typography to your company or school
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U&lc Retrospective, Part
4: Innovative Headline Treatments
One of the most important elements of a piece, whether it be a book cover, magazine spread, or poster, is the headline. It should both attract interest, as well as draw the viewer in further. Herb Lubalin was know for his expressive and dynamic headline treatments, in which he often bent and even broke the rules of the typography. Read on...
Read Part 2: Type Taking Shape
Read Part 3: Initial Letters and Words
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Using Tabs in Text
When designing and composing text, it is occasionally necessary to line up certain elements in order to help organize information. This often involves the use of tabs, which will both indent and align specific content. Setting up customized tabs ensures consistency and also allows for quick, easy adjustment to revise or fine-tune their positioning. Read on...
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Alternate Characters
Alternate characters are variations of the standard, default characters in a typeface. They are designed as options for customizing the look and personality of both text and display settings. More and more typefaces are designed with alternate characters, thanks to the expanded character capacity of OpenType technology. Read on...
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Homelessfonts, a charitable font-making initiative
Homelessfonts.org is a charitable initiative which consists of creating a collection of typefaces based on the handwriting of homeless. The idea behind these typefaces is for big brands to use them in their advertising and corporate announcements, with all of the proceeds going to the author of the font. Check out this amazing story and video.
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Remembering Massimo Vignelli (1931-2014)
The passing of Massimo Vignelli was a sad day for the design world. Known for his iconic New York City subway map as well as the American Airlines logo, Vignelli pioneered a design philosophy that altered the language of design for print, products, and environments. This pair of articles pay homage to this ground-breaking, influential designer. Check out Cooper Hewitt... Also The Verge...
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 Bring Gourmet Typography to your company, school or organization!
The Type Studio offers Gourmet Typography Training, a customized series of workshops and seminars on all aspects of typography for graphic designers, type designers and visual communicators of all levels.
Gourmet Typography Training teaches and demonstrates the expert-level typographic skills and aesthetics that are rarely taught in schools or fully understood by professionals. Fill in the gaps in your typographic know-how and learn how to "see" type like you've never seen it before.
Training workshops are customized for groups of any size and designed to fit your specific needs. Sessions are scheduled for your convenience - daytime, evenings or weekends. We will design a program customized for your particular requirements.
These are some of the groups that The Type Studio has worked with:
AIGA Boston
AIGA Philadelphia
AIGA Atlanta
AIGA Orlando
TDC (Type Directors Club)
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Toll Brothers
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon
Read more about onsite training here: Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene
"If there is one word to describe your workshop, that word is awesome! Thanks for remind me that typography is not just interesting but fun. I really admire your passion for your field...it's contagious!" "Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!" |
NOTE: In opposition to my constant typographic badgering, you might notice the lack of
smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.
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