ALL THINGS TYPOGRAPHIC | MAY 2014

>>

TypeTalk:

Typographic Hierarchy

>> Fontology:
Type and Color for Print

>> U&lc Magazine Retrospective: Initial Letters & Words

>>
Top Ten Typefaces Used by Book Design Winners

>> How Do Colors Affect Purchases?

>> Bring Gourmet Typography to your company or school

TypeTalk: Typographic Hierarchy

One of the most important aspects of designing with type is the typographic hierarchy. Whether it be for print or screen, it is up to the designer to organize the content so that it leads the viewer through the piece. The most effective typographic hierarchy does this in a manner that is not only functional, but aesthetically pleasing as well. Read on...

Fontology:
Type and Color for Print

Color is one of the most powerful tools in typographic communication. Not only can it provide contrast, emphasis and hierarchy, but color can also evoke a mood. From a branding perspective, color can reinforce an identity, imparting a feeling of familiarity. Read on...

U&lc Magazine Retrospective, Part 3: Initial Letters & Words

The successful usage of initial letters is a blend of form and function. They should direct the reader to an important element of the piece, most commonly being the beginning of the text, as well as contribute to the overall design. Other than those objectives, there are few, if any limitations on how to use initials. Read on...

Read Part 1: Reinventing Tables of Contents

Read Part 2: Type Taking Shape

Top Ten Typefaces Used by Book Design Winners

The American Association of University Presses (AAUP) holds an annual Book, Jacket & Journal Show which catalogs the best in book design. The FontFeed reviewed catalogs from the last three years of the show and tallied the typefaces used. The results won't shock you - each of the top ten is a tried-and-true classic. Yet there is so much more great type out there begging to be used for academic text and titling. Read on...

How Do Colors Affect Purchases?

A fascinating and enlightening article on the psychology of color, and how to attract specific audiences. Learn how color affects marketing, branding, and ultimately consumer purchasing decisions. Read on...

Bring Gourmet Typography to your company, school or organization!

The Type Studio offers Gourmet Typography Training, a customized series of workshops and seminars on all aspects of typography for graphic designers, type designers and visual communicators of all levels.

Gourmet Typography Training teaches and demonstrates the expert-level typographic skills and aesthetics that are rarely taught in schools or fully understood by professionals. Fill in the gaps in your typographic know-how and learn how to "see" type like you've never seen it before.

Training workshops are customized for groups of any size and designed to fit your specific needs. Sessions are scheduled for your convenience - daytime, evenings or weekends. We will design a program customized for your particular requirements.

These are some of the groups that The Type Studio has worked with:

AIGA Boston
AIGA Philadelphia
AIGA Atlanta
AIGA Orlando
TDC (Type Directors Club)
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Toll Brothers
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon

Read more about onsite training here:

Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene

"If there is one word to describe your workshop, that word is awesome! Thanks for remind me that typography is not just interesting but fun. I really admire your passion for your field...it's contagious!"

"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!"

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NOTE: In opposition to my constant typographic badgering, you might notice the lack of

smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.