ALL THINGS TYPOGRAPHIC | APRIL 2014

>>

TypeTalk:

Know Your Hyphens, En and Em Dashes

>> Fontology:
Serif vs. Sans for Text in Print

>> U&lc Magazine Retrospective: Type Taking Shape

>> The Redesign of a Printed Magazine in 2014

>> Mike Parker, "Godfather of Helvetica," 1929 to 2014

>> Gourmet Typography Workshop in NYC on April 25

>> Bring Gourmet Typography to your company or school

TypeTalk: Know Your Hyphens, En and Em Dashes

Hyphens, en and em dashes are three visually similar yet significantly different punctuation marks that commonly appear in text. Their definition and purpose are frequently misunderstood by designers and writers alike, often leading to inaccurate and unprofessional typography. Read on...

Fontology: Serif vs. Sans for Text in Print

One of the first determinations to be made when selecting a typeface for text is serif or sans? This decision should be based on several key points regarding the project at hand. Once made, your typeface search will be narrowed down considerably. Read on...

U&lc Magazine Retrospective, Part 2: Type Taking Shape

We continue our retrospective of the groundbreaking U&lc (Upper and lowercase) magazine with an exploration of the use of type shapes, also referred to as contoured type. U&lc was the award-winning typographic journal published by International Typeface Corporation (ITC) from 1970 to 1999 created to showcase the ITC typeface library, in addition to serving as a palette for virtuoso typography and exceptional typographic design. Read on...

Read Part 1: Reinventing Tables of Contents

The Redesign of a Printed Magazine in 2014

What year is it now? Seems inconceivable that anyone could spend the better part of a year working (hard) on a redesign of a printed magazine. I mean, aren't magazines over? Passé? Finito? A thing of the 20th century? Don't we want to spend our time weaving our own magazine content from readers like Flipboard? Or just dial in from a link in a tweet?And aren't they all going out of business anyway? Read on...

Mike Parker, "Godfather of Helvetica," 1929 to 2014

Mike Parker, the legendary typographer, type designer, and historian who is perhaps best known for his role in the popularization of Helvetica, passed in February. Parker has been described as "the font god," with the development of more than 1,100 typefaces to his credit. His colleagues called him a shepherd of typography, who over the course of 50 years, helped guide the type landscape from hot metal, to photocomposition, and finally to digital printing. Read on...

In this TDC video, Mike Parker, 2011 TDC Medal Winner, discusses his early self-training at the Plantin-Moretus Museum and the building of the Linotype library. View video here...

GT TDC lg

TDC Education Series

Gourmet Typography Workshop

Take control of your type instead of letting it control you! Gourmet Typography Training teaches the typographic skills and aesthetics rarely taught or fully understood by professionals. Learn how to "see" like you've never seen before. Whether you are a beginner or seasoned pro, my Gourmet Typography Training will sharpen your eye and give you the practical skills that will visibly improve your type. More info...

April 25 @ 8:30 am to 4:00 pm

TDC Headquarters

347 West 36th Street

New York, NY 10018

"If there is one word to describe your workshop, that word is awesome! Thanks for remind me that typography is not just interesting but fun. I really admire your passion for your field...it's contagious!"

"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!"

Bring Gourmet Typography to your company or organization!

The Type Studio offers Gourmet Typography Training, a customized series of workshops and seminars on all aspects of typography for graphic designers, type designers and visual communicators of all levels.

Gourmet Typography Training teaches and demonstrates the expert-level typographic skills and aesthetics that are rarely taught in schools or fully understood by professionals. Fill in the gaps in your typographic know-how and learn how to "see" type like you've never seen it before.

Training workshops are customized for groups of any size and designed to fit your specific needs. Sessions are scheduled for your convenience - daytime, evenings or weekends. We will design a program customized for your particular requirements.

These are some of the groups that The Type Studio has worked with:

AIGA Boston
AIGA Philadelphia
AIGA Atlanta
AIGA Orlando
TDC (Type Directors Club)
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Toll Brothers
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon

Read more about onsite training here:

Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene

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NOTE: In opposition to my constant typographic badgering, you might notice the lack of

smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.