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ALL THINGS TYPOGRAPHIC  |  OCTOBER 2013

>>  Type & Design For the Aging Eye

>>  Word Spacing

>>  Print vs Web fonts: What's the difference?

>>  Kerning Control Comes to Web Fonts

>>  Type:Rider, The Ultimate Video Game About Typography

>>  Bring Gourmet Typography to your company or organization

  

Type & Design For the Aging Eye

As we age, our eyes and vision change, making it more difficult to read - and for some, to perceive color and contrast. If your audience includes seniors, there are some important recommendations to take into consideration in order to attract, engage, and hold your readers' attentionRead on... 

 

Word Spacing

Word spacing is an important aspect of creating inviting, easy-to-read typography. This seemingly small detail plays a key role in establishing the color, texture and readability of a typographic communication. How much word spacing is the right amount? Assigning appropriate space between words is more of an optical determination than an exact science, but certain factors have a definite influence. Read on... 

 

Print vs Web fonts: What's the difference?

Q. What is the difference between the fonts I use for print, and the web font version of the same design? Do I need both, and are they interchangeable?

 

A. Although they both might be based on the same design, there are usually differences in the design, spacing, and licensing of each. Fonts intended for use on the web are optimized and often modified to enhance readability and performance onscreen in a variety of digital environments. Read on...


Kerning Control Comes to Web Fonts

Since the mass availability of Web fonts, the gap between the typographic possibilities between Web and print design has been steadily closing. Continuing the trend, Monotype has unveiled new kerning and letter spacing capabilities to their Web Fonts service that can help take your Web designs one step closer to pixel perfect. Read on...

  

Type:Rider, The Ultimate Video Game About Typography

We live in a world of type. We tattoo our cities in it from top to bottom. It clothes us, and sometimes armors us. Yet despite the fact that it permeates every aspect of our lives, few of us really feel that they understand typography. A new game, Type:Rider, aims to change all of that by turning some of the world's most influential fonts into a multiverse of video game worlds. Check it out...

  

Bring Gourmet Typography to your company, school, or organization! 

The Type Studio offers Gourmet Typography Training, a customized series of workshops and seminars on all aspects of typography for graphic designers, type designers and visual communicators of all levels.

 

Gourmet Typography Training teaches and demonstrates the expert-level typographic skills and aesthetics that are rarely taught in schools or fully understood by professionals. Fill in the gaps in your typographic know-how and learn how to "see" type like you've never seen it before.

 

Training workshops are customized for groups of any size and designed to fit your specific needs. Sessions are scheduled for your convenience - daytime, evenings or weekends. We will design a program customized for your particular requirements.

 

These are some of the groups that The Type Studio has worked with:

 

AIGA Boston
AIGA Philadelphia
AIGA Atlanta
AIGA Orlando
TDC (Type Directors Club)
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Toll Brothers
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon

Read more about onsite training here: 

  

Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene

"I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have, and have not, lived by in all my years as a graphic designer."

"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!"  
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NOTE: In opposition to my constant typographic badgering, you might notice the lack of
smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.