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ALL THINGS TYPOGRAPHIC | AUGUST 2013
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>> How to Increase Readability and Create Inviting Text
>> Customizing Type Settings in InDesign
>> Justified vs. Rag Right
>> A Brief History of Typography 1928 - 1980
>> Gourmet Typography Returns to SVA
>> Bring Gourmet Typography to your company or organization
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How to Increase Readability and Create Inviting Text
Q. I'm working on a brochure and need to display the content in a conservative, yet inviting way. What guidelines would you suggest?
A. We've all come across type-heavy pieces that are dull, monotonous, or uninviting. There is an abundance of text-heavy material being produced, and it can be challenging to keep it visually engaging, and the content digestible to its intended audience. Here are some recommendations to help attract and hold your readers' interest, and keep you work out of the trash! Read on...
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Customizing Type Settings in InDesign
Q. Is there a way to change the type-related default settings in InDesign? If so, what do you recommend changing?
A. Yes, there is a way to change these 'types' of settings in InDesign (and in many, if not all, other Adobe Creative Suite applications). This is an issue worth exploring as customizing your default settings is not only a time-saver, but also helpful when finessing your type in ways that are easily overlooked. Learn how...
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Justified vs. Rag Right
One of the many decisions to be made when designing with type is its alignment. The two most common alignments in Western typography are justified and rag right (also called flush left). Each has different strengths and applications, as well as challenges in making the text look readable and maintaining the intended color and texture of the typeface. Read on...
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A Brief History of Typography 1928 - 1980
At Monotype's "Pencil to Pixel" pop-up exhibition in New York City this past June, students and professionals alike learned about the history of typography. Artifacts demonstrated how metal type was historically designed, made, specified by designers, and set by typesetting companies - and translated into today's font menus for individual users. Ellen Shapiro writes about and showcases close-ups of some of the artifacts that were on display as well as some typography history. Read on...
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Gourmet Typography Returns to SVA
Join Ilene as she teaches her ever-popular Gourmet Typography class at School of Visual Arts in NYC. Learn the typographic skills and secrets of type experts, including what makes a good typeface, selecting the right type for your job, mixing type, techniques for emphasis, fine-tuning, kerning and spacing your type, and typographic dos and don'ts, as well as mastering OpenType, type on the Web, web fonts, and type in motion. Check it out...
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Bring Gourmet Typography to your company, school, or organization!
The Type Studio offers Gourmet Typography Training, a customized series of workshops and seminars on all aspects of typography for graphic designers, type designers and visual communicators of all levels.
Gourmet Typography Training teaches and demonstrates the expert-level typographic skills and aesthetics that are rarely taught in schools or fully understood by professionals. Fill in the gaps in your typographic know-how and learn how to "see" type like you've never seen it before.
Training workshops are customized for groups of any size and designed to fit your specific needs. Sessions are scheduled for your convenience - daytime, evenings or weekends. We will design a program customized for your particular requirements.
These are some of the groups that The Type Studio has worked with:
AIGA Boston
AIGA Philadelphia
AIGA Atlanta
AIGA Orlando
TDC (Type Directors Club)
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Toll Brothers
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon
Read more about onsite training here: Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene
"I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have, and have not, lived by in all my years as a graphic designer."
"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!" |
NOTE: In opposition to my constant typographic badgering, you might notice the lack of
smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.
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