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ALL THINGS TYPOGRAPHIC | APRIL 2013
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>> Reverse Type
>> Herb Lubalin and Expressive Typography
>> Typographic Hierarchy
>> Type Classifications
>> 8 New Punctuation Marks We Desperately Need
>> Bring Gourmet Typography to your company or organization
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Reverse Type
Reversing type - that is, placing light or white type against a darker background - is a useful way to add emphasis as well as to help develop a strong typographic hierarchy. A reverse headline can provide an inviting, eye-catching point of entry, signaling the viewer to "look here" before moving on to the other elements. Read on...
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Herb Lubalin and Expressive Typography
An important aspect in the education and evolution of a designer is learning about those who came before. One influential designer not to be overlooked is Herb Lubalin, who was one of the most prominent figures in typography and type-centric design in the 1960s and 1970s. He was a brilliant, innovative, gutsy New York designer whose groundbreaking and adventurous use of type influenced designers around the globe. Read on...
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Typographic Hierarchy (video)
Tony Pritchard describes typographic hierarchy as being about analysing text-based information and creating levels of importance based on the meaning of the words. The designer can determine the order in which the reader sees the information through basic typographic techniques such as changing the size, weight or position of the type. His tutorial on typographic hierarchy is a visual explanation of this very important element of design. Check it out...
Another excellent demonstration of applied typographic hierarchy can be found here:
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Most typefaces can be classified into one of four basic groups: those with serifs, those without serifs, scripts and decorative styles. Over the years, typographers and scholars of typography have devised various systems to more definitively categorize typefaces; but some of these systems have scores of sub-categories which can be overwhelming. In this article, Allan Haley has put together a practical system of 15 styles that will help you identify, choose, and combine typefaces. Check it out...
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8 New Punctuation Marks We Desperately Need
Have you ever wanted to express or clarify a mood, meaning, or sentiment in text, but could not find the appropriate punctuation? Then check out College Humor's clever take on this topic. Check it out...
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Bring Gourmet Typography to your company, school, or organization!
The Type Studio offers Gourmet Typography Training, a customized series of workshops and seminars on all aspects of typography for graphic designers, type designers and visual communicators of all levels.
Gourmet Typography Training teaches and demonstrates the expert-level typographic skills and aesthetics that are rarely taught in schools or fully understood by professionals. Fill in the gaps in your typographic know-how and learn how to "see" type like you've never seen it before.
Training workshops are customized for groups of any size and designed to fit your specific needs. Sessions are scheduled for your convenience - daytime, evenings or weekends. We will design a program customized for your particular requirements.
These are some of the groups that The Type Studio has worked with:
AIGA Boston
AIGA Philadelphia
AIGA Atlanta
AIGA Orlando
TDC (Type Directors Club)
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Toll Brothers
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon
Read more about onsite training here: Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene
"I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have, and have not, lived by in all my years as a graphic designer."
"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!" |
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NOTE: In opposition to my constant typographic badgering, you might notice the lack of smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.
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