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ALL THINGS TYPOGRAPHIC | MARCH 2013
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>> Steve Lambert's Typography for Social Change
>> Custom Kerning: Principles and Action
>> How People View Websites
>> Breaking Bad Business Card Beliefs
>> The Origins of abc
>> Bring Gourmet Typography to your company or organization
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Steve Lambert's Typography for Social Change
Steve Lambert cannot be categorized. Although I was first attracted to his intriguing typographic neon work, further exploration revealed a depth of self-expression, purpose, and humor rarely found in traditional typography and graphic design. His work, which often contains an element of 'performance art', engages the viewer (sometimes literally!) with both medium and message in a social, physical, and occasionally political way. Read on...
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Custom Kerning: Principles and Action
Q. Kerning is a black art I have yet to get my head around. How much is too much? Is it purely visual or can it be mathematical?
A. The goal of kerning, as well as proper letterfit in general, is to achieve even color, texture, and balance between all characters. This is easier said than done, expecially for display settings which occasionally need a bit of hand tweaking. In these articles we unravel the mystery of when, why and how to custom kern:
Kerning Principles
Kerning in Action
Three-Letter Approach
History of the Term "Kerning"
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How People View Websites
Eyetracking and research have studied how people look at websites. Here are 10 useful findings to help you design a more effective web site. Some of the points are pretty instinctive and common sense, but others might surprise you. It includes lots of excellent links to other related articles. Read on...
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Breaking Bad Business Card Beliefs
The author states that there's been a steady trend toward creating business cards that are designed to get you noticed but ultimately don't do a thing for you. But you have to admit, some of the samples showings are pretty unforgettable! What do YOU think? Check it out...
Check out these stunning examples: 20 Elegant Business Cards with Calligraphy.
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Typography is a relatively recent invention, but to unearth the origins of alphabets, we will need to travel much farther back in time, to an era contemporaneous with the emergence of (agricultural) civilisation itself. Check out this well-done, highly-illustrated overview on where our alphabet comes from. Read on...
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 These are some of the groups that The Type Studio has worked with:
AIGA Boston
AIGA Philadelphia
AIGA Atlanta
AIGA Orlando
TDC (Type Directors Club)
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Toll Brothers
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon
View our complete client list here: Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene
"I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have, and have not, lived by in all my years as a graphic designer."
"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!" |
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NOTE: In opposition to my constant typographic badgering, you might notice the lack of smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.
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