|
ALL THINGS TYPOGRAPHIC | MAY 2012
|
|
>> TypeTalk: Supersize my font families >> Get Smart with Smart Quotes >> When Typography Speaks Louder Than Words
>> Love of Lettering in the Hallmark Kingdom
>> TypeCast Webinar Series
>> All Things Typographic Archives >> Bring Gourmet Typography to you! |
|
TypeTalk: Supersize my font families
Gone are the days when font choices were regular, italic, and bold. Today you can use super families of fonts that contain variations in width, weight, style, and more. Here are some tips for using super families. Check it out...
|
Get Smart with Smart Quotes
We've all seen the use of straight typewriter quotation marks instead of true typographer's quotes before, but why do they still appear, and what can be done, and by whom, to avoid this nastiest of type crimes? Whether it be for print, the Web, ibooks and tablets, motion graphics, or other media, this type crime should be avoided whenever possible. Although I've written about this topic before, this is the most comprehensive treatment to date in my premiere column for PaperSpecs. Check it out...
|
|
|
When Typography Speaks Louder Than Words
Clever graphic designers love to use typography to explore the interaction between the look of type and what type actually says. In communicating a message, a balance has to be achieved between the visual and the verbal aspects of a design. Sometimes, however, designers explore the visual aspect of type to a much greater extent than the verbal. In these cases, the visual language does all the talking. This article explores when the visual elements of typography speak louder than words. Read on...
|
Love of Lettering in the Hallmark Kingdom
Until several weeks ago, Alyson Kuhn hadn't given much thought to the lettering on Hallmark cards. But then she found out that Hermann Zapf served as a consultant to Hallmark for many years ... and designed custom typefaces for them ... and began work on a lettering manual for the company. Today, Rick Cusick, manager of Font Development, carries the typographic standard forward. Read more about this unsung hero in the type workd in this wonderful interview at Felt & Wire...
|
 TYPECAST WEBINAR SERIES
TypeCast Webinars is a brand, new series of affordable type and design webinars for professionals. All sessions are given by top-notch, award-winning presenters, and are available both live and OnDemand. The current offerings include:
|
All Things Typographic Archives
Just signed up for our monthly enewsletter, missed a few issues, or just trying to find a past article? Check out the All Things Typographic archives right here.
|
|
 These are some of the groups that The Type Studio has worked with or appeared at:
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
AIGA Boston
AIGA Philadelphia
AIGA Atlanta
TDC (Type Directors Club)
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon
View our complete client list here: Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene
"I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have, and have not, lived by in all my years as a graphic designer."
"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!" |
|
NOTE: In opposition to my constant typographic badgering, you might notice the lack of smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.
|
|
|
|
|
|
