Announcing State-Wide Advertising Campaign

 

Greetings!

 

IIAO is proud to announce that its leadership has voted to invest in a state-wide campaign to drive business to your agency and help you write more business. Beginning April 1st and running through June - and again in the fall - Trusted Choice Freedom campaign banner ads will appear on numerous websites across the Internet - sites that Oklahoma consumers visit when they have a "life trigger" event, such as getting married, buying a home or a car, or having a baby. A few of the sites where consumers could see the ads displayed include You Tube, The Weather Channel, Trulia, The Knot and Everyday Health.

The Branding Has Come Together

The Trusted Choice branding campaign, online rating and Internet marketing tools have now come together. The new ads will appear 11.7 million times on websites throughout the year. It is estimated that this state-wide campaign will drive almost 6,000 Internet shoppers to IIAO members through trustedchoice.com. As an IIAO member, your agency will benefit greatly from this media buy!

Take Action

In order for your agency to take full advantage of this campaign, you must be an Advantage Subscriber of Trusted Choice Project CAP. The more members we have working together to build Internet visibility for independent agents, the more each one of you will benefit; but if we do nothing, nothing will happen. 

Thank You

If you have already subscribed to the Advantage plan, thank you for being an early subscriber! If you have not yet subscribed, sign up today at www.projectcapmarketing.com. We encourage you to give the Advantage Subscription a try! 

 

The ad campaign's official slogan is "Free to do what's right for you". To see a sample of the Freedom campaign ads and how you can also use them for your agency, go to www.trustedchoice.com/agents. 

 

A special thank you to Independent Insurance Agents of Oklahoma City for helping to make this state-wide campaign possible.

 

If you have any questions, please contact Cathy Cinotto in our office at cathy@iiaok.com.

 

Sincerely,

 

Dan Ramsey

Independent Insurance Agents of Oklahoma