The Goal: To cut through the jargon and make sure you understand what your business valuation really means.   The key is to understand that different standards of value will likely produce different results (a different valuation number) and hence the reason that one valuation should not be used for multiple valuation purposes.

Key point: Value, used in the context of business valuations are referred to as valuation standards, really does have different meanings. Let's review the primary valuation standards we work with, which are, Fair Market Value, Fair Value, and Investment Value.