Every brand must have a voice. A brand's tone of voice embodies its personality, and a consistent tone of voice is what sets a brand apart and makes an impact. Executing a consistent tone of voice is vital to creating a personality that supports and delivers on the brand promise.

Without a voice, our ASBP brand is just a collection of products rather than a valuable representation that members can be proud of. Establishing the framework for a solid brand voice for a global society like ASBP inspires members and gets them excited. It communicates why we exist so that potential members, sponsors, and partners can fully understand what our Society represents. Our brand voice is ultimately the influence of engagement, and with everything and everyone aligned under one consistent voice, a unified team with a shared goal is created.
 
The brand voice must be consistent across all touchpoints, from tangible marketing materials to how staff and leadership represent our brand when communicating with others. For ASBP, defining key messages plays an important role, as does establishing an elevator speech -- a 30-second overview of what our organization does when someone asks about us. As part of our rebranding process, we will refine our position, key messages, and visual identity to project a professional, unified voice around the globe.

Join us tomorrow night at 8 p.m. ET, when we're hosting an online Q&A for members to address questions about the name change and rebranding of ASBP. Follow the instructions below to register for the Q&A session. Questions? Contact Rachel Nevers at rachel@asbp.org.

Instructions

1. Register online in advance to reserve your spot.
2. After registering, you will receive a confirmation email containing instructions for joining the webinar on July 8 at 8 p.m. ET. The confirmation will come from our third-party meeting host, David James.
3. On July 8: Follow the instructions from your confirmation email. You will need to log in to the webinar from your computer to see the presentation and call in from your phone to hear the audio. To ask a question, you must be logged in on your computer. Only typed questions will be answered.

Do you know an ASBP member who's worked tirelessly on behalf of the Society this year? Nominate him or her for an award! ASBP is now accepting nominations. To nominate one or more ASBP members, complete the award nomination form (one form per nominee) and submit it to Rachel Nevers at rachel@asbp.org. (You may also fax or mail your nomination.) The deadline to submit a nomination is July 31.

The "Ban the F Word" movement needs you! Sign the petition and join the national movement to end fat-shaming once and for all. Weight bias is one of the last socially-accepted forms of discrimination, and with the launch of the new campaign, the Obesity Action Coalition (OAC) plans to remove bullying and discrimination by encouraging people to stop using the F word: "fat." Learn more about Ban the F Word at www.BantheFWord.com.