Got Direct Mail?
Installment loan success won't happen without highly targeted direct mail programs.
Walk-in business won't do it.
That's why finance companies spend $30,000 to $40,000 per store each year on direct mail offers.
The most important ingredient in direct mail success is targeting. Sending the right offers to the right prospects.
DM Metrics can help. We're not a list provider. We are list-agnostic. So we can make sure you get the highest response list available. And we know how to put together great targeting criteria.
With 25+ years of experience managing direct mail efforts for lenders like
- Springleaf,
- Wells Fargo and
- Household Finance
our direct mail expert can steer you to the best list sources and provide the best selection criteria and response tools, so you get higher response and more loans for your money.
How are your prequalified mail campaigns doing? We can provide risk criteria for your prequalified offers, as well as response targeting to assure a decent cost per loan.
Should you try live check offers? Only if do it right! We can guide you through it, making sure your risk criteria matches your loan pricing and your response targeting.
How about ITA (Invitation To Apply) offers? Absolutely! Prequalified campaigns won't cover the full eligible prospect universe.
So does it matter which ITA list you use? Very much! We've tested multiple list sources and seen some pretty big differences in the data that drives response. We can steer you to the best list sources - and provide you with strong targeting tools to use for making selections.
Are you ready to become direct mail experts in subprime lending? We'll help you get there.
We can also manage your campaigns for you, if you like. We'll put together the time line and keep everyone on track, from the list provider to the mail shop.
We can also track your campaigns and provide insights into how to improve your targeting and offers. And when you have enough mail history, we can develop custom response models that will outperform any generic response model.
Get more loans from your mailing efforts. Call the experts at
812.449.7744
|