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OCTOBER 2013Road Race Event Experts Since 1979
Halloween Hustle
Day of the Dead
The Great Candy Run
RunDenver Series



We at Running USA, want to provide you - a runner and fan of our sport - two resources which will keep you current with news in our industry from vendor announcements to technology enhancements and trends, to race results and stories from our members.

Dear Athlete,


It was a beautiful, clear, and kind of crisp Saturday morning a couple of weekends ago. A morning when you know a training run is the perfect place to be. So there I was showing up on the High Line at Goodson to do a few miles with Lila, Chris, and Frank from our 5:30 AM group (we slept in and went at 7:00 AM).


The surprise we all noticed was the amazing number of others that were there with their groups. The Diva's, the Galloway Group (think I saw Mike Costas!), LLS Team 'N Training, and dozens of others were firing up their engines. It was impossible NOT to remember two decades or more ago when the ONLY group that MIGHT be on the trail with any numbers was the Team 'N Training crowd led by Maureen Roben or me.


What a wonderful evolution!


Maureen's business ally, Alan Lind, brought to my attention a fascinating article, "The Slowest Generation"  that recently appeared in the Wall Street Journal . The author, Kevin Helliker, a fitness athlete (multisport and running) points to how the current generation is embracing mediocrity and scoffing at competing.


The irony to Alan and me rested in a conversation we had earlier in the week. Both of us agreed that the present running community was less interested in bettering their time at a certain distance or improving their time from year to year at a certain race. That seems to be a problem that could churn into a bigger problem in the next few years if left unchallenged. So begins my lecture (with apologies to those I might offend).


How many of us hope and believe that our children and our friend's children model after us? You may think they're not paying attention to how you conduct your life, but they are. If your message is "just have fun, don't work too hard, don't set goals to improve upon" then the Color, Bubble, and other untimed events are your next stop. If instead, you believe improvement through hard work is a better choice, then just finishing a distance competition is not what you're about.


I do understand you have to start somewhere and all those training groups noted above, like Runners Edge, are perfect ways to get in the game.


As adults we should be instilling in our children (by example and by instruction) a keen sense of healthy competition. The investment of hard work through training and eventually testing through racing is paramount to positive self-worth and success in other life arenas.


Your performance at the Kaiser Permanente Colfax Marathon ,  Rock 'N Roll, or Park to Park is noticed by your friends, your colleagues, and by your family. They may not understand the implications of your time or place (of course you do), but they "get" that it was a challenging event that they can wrap their brain around and test their fitness imagination. It is highly probable that more than one person gathered sufficient inspiration from your competition to get outside and get started on that tough journey to happy fitness!


If you watch a child's field day or fun run, you'll quickly note that a majority try to go fast. Most are smiling. Why do we as adults and the array of untimed events in the market try to dull that knife's edge? Do we imagine that we are doing it for the sake of the child's comfort? Wouldn't it be better to define their fitness as a competitive and fun activity that will carry them through life with a goal of excellence in all they try to accomplish?


Recently, at the Quad Cities Marathon  I listened to an excellent talk by Dane Rauschenberg, an extreme runner who has another book out, 138,336 Feet to Pure Bliss . His talk (the same one he gives to school classes) challenges us to try to do hard things that others might not want to do. He's not trying to make us all competitive athletes. Instead, he's trying to give us that adult push that will serve us well for the rest of our lives.  So the next time you're choosing an event, choose the one that is both fun AND where you can measure your improvement. You'll be smiling, too.


To further focus on this topic, I serve as the Race Director for theColfax Marathon. It's really fun for a variety of reasons, one of which is noticing how it's become the largest event where corporations and businesses choose to enter their runners and teams. It has turned into Colorado's biggest corporate race with $50,000 in prize money that the teams get to give to one of our Charity Partners. These relay teams are vying for better times than other teams. I've presented many of those teams and charities with their awards and prize checks in special ceremonies over the past few months and I can testify they care about performance!  


My travels take me all over the country for the next several weeks. I'll be here for the Hot Chocolate 15K/5K on October 6th, then on to the Rock 'N Roll 10k in Brooklyn, back to Des Moines for their marathon and then wrapping up October with a trip to the Rock 'N Roll St Louis . If your schedule includes one of those, please come by and say hi!


Please join us locally in Colorado for the always fun Halloween Hustle on October 27th!

Check out this year's bib!



Thanks for enduring my rant about trying to work a bit harder to get a bit better. I know from personal experience that as we age it's a slippery slope. Th at doesn't mean we stop trying!





Halloween Hustle - October 27
If ding-dong ditch is your idea of Halloween fun, it's time to reconsider your social calendar. This eerie race sets out from the Hudson Gardens, continues onto the Platte River path, and finishes back at Hudson Gardens...your final resting place. After the race, little (and big) boils and ghouls can trick-or-treat, have their faces painted, and play in a bounce house, and kids of all ages can enjoy refreshments and live music from Retro. Don't forget to participate in the costume contest (here's a hint: "runner" probably won't be a winner), and as a parting gift (wahahaha), to take home, a agreat themed tech t-shirt to commemorate your day of frightening fun.
Admit it, the Halloween Hustle sounds better than your usual Halloween plans - gorging yourself on fun-size packs of peanut M&Ms - so go out there and have yourself a spook-tacular time.Join us for Halloween Hustle 5K and Spooky Kids Fun Run benefiting Tennyson Center for Children.  You will not want to miss this wonderful family event. 
Brought to you by: BKB, LTD & Hallucination Sports
Hal Register  
Official Charity Partner

Day of the Dead - October 26 (Grand Island, Nebraska)  







You only live twice! Don't let the name fool you, Day of the Dead (Dia de los Muertos) is anything but grim.  With origins dating back some 3,000 years ago, this wild and colorful festival celebrates the lives of our departed loved ones, rebirth and this crazy ride we call life. Join us for the inaugural Day of the Dead 5K and Fiesta! 


The Fiesta starts at noon and continues until you hear the bells begin the count down to the moment of sundown and the beginning of the 5K through the cemetery. The run will be lively with all of the spirits ready to run with you! 


Festivities include: Not one, but TWO performances by world-renowned Aztec Fire Dancers, inflatables, face painting, music, ethnic foods, a 1 mile skeleton dash, oh and a post-race fiesta with a Margarita Tent!!! Plus don't forget your costumes!


*All 5K participants are entitled to a FREE margarita!  Click Here for more info.

The Great Candy Run (fka Race for Fetal Hope) - November 10



Who can take a sunrise, sprinkle it with dew, cover it with chocolate and a miracle or two?  Well we all know the Candy Man can!  But now imagine an event that is sure to not only make you feel sweet but enable a sweet miracle or two (more on that in a bit).  Join us for the The Great Candy Run.  An event themed with so much sweetness Willy Wonka himself would be envious!  This sweet event has something for everyone.  


Previously known as the Race for Fetal Hope (Voted the 2009 1 5K in Colorado), The Great Candy Run 5K and Gumdrop Kids Fun Run will be sure not to disappoint with everything from sweet prize money, amazing award medals, on course sweet themes, a finish line like no other & a costume contest, to a huge family fun festival & expo with a live band (Retro), face painting, games and more sweetness. 


So what are you waiting for?  Come for a sweet experience, leave with the sweetest of memories!  Proceeds benefit the Fetal Health Foundation.  The Fetal Health Foundation provides those miracles mentioned earlier, by supporting families battling a fetal syndrome during pregnancy.  The event highlights awareness and provides hope to these families.  Come join us with over 3000 participants and 500 spectators lining the course. This is a sweet 5K you will not want to miss!


Register early and use discount code "SWEETRUN" and save $5!


Go to: (click on Denver)


Your favorite race series and largest is back for an awesome 2013/2014 Season.  Temperatures might be cooler now, but you will not want to miss these 5 HOT events (brought to you by BKB, Ltd. and Hallucination Sports).


RunDenver Series includes 5 awesome fun events:

  • Rudolph Ramble 5K, City Park - 12/1/2013
  • Polar Bear 5K, Washington Park - 1/19/2014
  • Super Bowl 5K, Washington Park - 2/2/2014
  • Valentine's Day 5K, Washington Park - 2/9/2014
  • That Dam 13.1 & 5K, Cherry Creek  Dam - 3/2/2014

What you get:

  • Participate in 3 of the 5 events and receive a commemorative medallion and for those of you with our charity partners, yours will be specially customized with the charity identified
  • Technical short-sleeved t-shirts (maximum comfort and performance)
  • Kids Fun Run (ribbons for all participants)
  • Great Free Refreshments (including energy bars, drinks, muffins/bagels)
  • Certified Courses (3 1/2 Hour Time Limit on Half Marathon)
  • Run/Walk & Race Walk Event
  • Age Group Awards
  • NEW THIS YEAR: Series Awards  - Compete in one or all of the RunDenver Series events. ow you finish will determing your points in each event. We will awards the top three males & females a special prize for the best series performance in both the 5K Run and 5K Racewalk!
  • Sign up for all 5 and get a special package price!!!





Rudolph Ramble Polar Bear SuperBowl That Dam Run


Proudly Benefiting: