SEPTEMBER 2014 | Newsletter
 
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Focus On: Owens Corning

Owens Corning is one of those great American companies that you don't think you know, but are probably more acquainted with their accomplishments than you're aware. Based in Toledo, Ohio, they've led virtually every major technological advance in glass fiber technology. But if keeping up on glass fiber tech is not your thing, consider the following:

 

- They developed the Fiberglass-reinforced Chevrolet Corvette

- Manufactured materials for Apollo space suits

- Were involved in the insulation of the Trans-Alaska pipeline

- Had the Pink Panther on their television commercials

 

Yeah, those guys.


And for the last decade, they've been a client of NHS Global Events. Billie Jo Ferree, Executive Assistant to the VP and Managing Director of Engineered Solutions in the Composites Business says, "I partner with them to source meeting locations, destination management services, and to recommend dinner and team-building venues."


Ferree has 15-20 business meetings to oversee in the U.S. and abroad each year. These include leadership, sales and customer meetings and incentive programs held in places like Chambery, France; Campanis, Brazil; Brussels, Belgium; Denver; Charlotte; Orlando and Aiken, South Carolina.


Billie Jo says "They ARE the experts and I rely on them to help me find the best venues in my desired location and in the time frame I need. Always fast. Always professional. They never let me down."


Now, we've been called a lot of things at NHS Global Events, but Billie Jo's celestial coronation of us may be the ultimate when she says, "I value my partnership with NHS like I value my most reliable business tools. I couldn't imagine doing my job without them. They are my guardian angel."

 

Our Core Value #1: Always Be On

Thinking Young: Attracting Young Professionals to Your Events

 

If you're looking to increase attendance of young professionals to your event, you could try hitting the nostalgia button and have Barney the Dinosaur and 'N Sync as your entertainment. Clever, but there are easier and better ways to appeal to that demographic.


In a recent BizBash article, findings from a survey conducted by the Center for Exhibition Industry Research highlighted what young attendees are looking for. Surprisingly, they prefer "printed programs, weekday events and email communication."


Three characteristics were consistent among respondents. "They are ambitious, they want life-work balance and they want to develop their skills. The interest to build skills is an opportunity for organizers to offer the right education content to help them achieve their goals, but the challenge will be to make sure their event aligns with the preferences of young professionals."


"Because of the priority they place on work-life balance, having an event during the business week is more apt to resonate with young professionals than on the weekend."
It should also be noted that "young professionals attend trade shows primarily to shop and learn, which are also the top two reasons for attendees of all ages."


And despite the explosion of social media, "email is the most effective way to communicate directly with young professionals before, during and after an event."


At NHS Global Events, we've got plenty more ideas on reaching your target audience.

 

 

Our Core Value #2: The Best Idea Doesn't Exist Yet

A Triumvirate of Luxury Awaits in Chicago

 

Chicago isn't a hard place to sell. Its wonderful lakefront, splendid downtown and incredibly friendly people make it a much sought-after destination for meeting groups. But where do you turn when you want uncompromising luxury for your group?


David Katz is Director of Luxury Group Sales for The Waldorf Astoria Chicago, The Drake Hotel and The Conrad Chicago, a trio of luxury hotels located in the heart of America's Second City.


David's biggest problem is trying to figure which property to talk about first. So, we'll make the call for him.


The Waldorf Astoria Chicago has been named the #1 city hotel in the U.S. by Conde Nast Traveler. David explains, "The hotel boasts stunning interiors, expansive guest suites and an intimate courtyard; creating a unique luxury experience for our guests. The architecture and design pay homage to famed fashion icons Coco Chanel and Christian Dior of the 1920s era. The team members at the Waldorf Astoria Chicago pride themselves on their gracious service and non-tipping environment - it is truly their pleasure to serve you. The 189-room hotel showcases exclusive meeting spaces, each offering floor-to-ceiling windows outpouring with natural light."


The Drake, Katz says, "With 535 guest rooms and 34,000 square feet of meeting space, your attendees are guaranteed an authentic Chicago experience, located on the Magnificent Mile with decades of history. You can enjoy breathtaking lake views from the Gold Coast Ballroom, work with a staff that has longevity and greets returning groups by name, and you can still enjoy traditional afternoon teas or find the initials of Marilyn Monroe and Joe DiMaggio carved in the Cape Cod Restaurant."


The Conrad, also located on Michigan Avenue, is "for today's modern sophisticated traveler." David says, "It's very tech savvy, with its own app that allows you to order room service from your phone in addition to many more features. It also has the new Conrad Ballroom, amazing suites that overlook Michigan Avenue and a rooftop Terrace Bar."


To help you decide on which of these three outstanding Chicago luxury hotels is right for your group, give NHS Global Events a call today.
  

 

 

Our Core Value #3: Passion Trumps Everything

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