APRIL 2014 | Newsletter
Focus On:

International News Media Association

The International News Media Association (INMA) is an organization of newspapers, magazines, social media and marketing executives. And as INMA's Event Manager Bridgette Joye puts it, "I don't think there's any one place where we're not." That's no idle boast. INMA has 6,000 members in over 80 countries.

 

As events manager, Bridgette has been responsible for all North American events and the annual World Congress, which is held every other year in New York City. 

 

But the events lineup at INMA has been changing lately. What was two North American events will now be combined into one large annual conference.  In addition, there's the possibility of a new event in Dubai at the end of the year and in 2016, the World Congress will be held in London.

 

"I've worked in small associations in the past where I've done everything myself," explained Bridgette. "But because we are transitioning with an event in the Middle East, I contacted Peter Schmidt [NHS Global Events' Director of Global Accounts], who I've worked with in the past. I can't believe how quickly everything has come together. They have been very helpful, fast and professional.

 

As for taking the World Congress to London, Bridgette noted, "We hoped to move the event to London, but didn't think we could make that happen because of the space we require. NHS Global Events has shown us how we can make it happen."

 

 

Core Value #1: Always Be On

Just the Ticket for Your Incentive Program

The intoxicating insanity of March Madness has just ended. The country has been wrapped in the thrill of underdogs like Mercer and Dayton making a charge. Or Goliaths like Florida and UConn living up to expectations. For crazed sports fans, The Masters in Augusta, Georgia, is up next.

 

There's no rational explanation why seemingly intelligent men and women can't break themselves from the grip of these major sporting events. It's part of life.

 

So why not use that to your advantage when designing an incentive program for your company?

 

That was the thinking for Mike "Red" Walsh when he formed Golden Platter Sports. As Mike puts it, "When it comes to anything in entertainment, I can get a ticket." We're talking about the top sporting events like The Masters, tennis' U.S. Open, the Kentucky Derby or the Super Bowl. Or hard-to-get tickets to European soccer matches, Broadway shows or concerts.

 

"I can individualize the incentive program," says Mike. "Rather than send everyone to Hawaii, one person might want to play Pebble Beach. I can set that up and even have them play with a Hall-of-Famer like Goose Gossage or Warren Sapp."

 

Mike calls The Masters "the toughest ticket in sports," but he can get tickets to that event as well as a home to rent in Augusta for the week. By the way, at press times ticket prices decrease 15% based on Tiger Woods withdrawal from the tournament." Of the Kentucky Derby, he says, "It's the fastest two minutes in sports, but it builds all day, starting at 11 in the morning."

 

In addition to finding great tickets, Mike can tell you what it was like to work for George Steinbrenner as the Yankees' assistant to the traveling secretary. Yes, he was once the real George Costanza.

 

To arrange for a incentive program like no other, give NHS Global Events a call.

 

Core Value #2: The Best Idea Doesn't Exist Yet

We Do the Math

Just reading the headline above, 49.6 percent of you just exhaled and thought, thank goodness. For all those years of taking math and thinking, "when will I ever use this?', we'd like to tell you that we'll take care of the algebra for you.

 

That said, we do want to let you know what numbers are important to you when you're planning an event. A key stat is staffing ratios and how they relate to service levels. Oh no, we can see your eyes glazing over right now. But please, just read on for another 100 plus words and it will be all over. We promise.

 

"When we look at a hotel for a conference, it's important for us to know how many employees there are at the hotel and how many rooms," explains NHS Global Events President Bill Lynch. "That ratio gives us a good sense of the level of service we can expect for the event."

 

How that translates to your event is that a hotel with a rooms/staff ratio that is too high could understaff your banquet. So, there might be 30 people for each waiter (or three tables). We'd much rather see a 15:1 to 10:1 ratio. (See, math can be kind of fun).

 

Another thing that NHS Global Events looks at closely is the number of conference service managers who are on staff. The Phoenician in Scottsdale, Arizona, for instance, has just over 600 rooms and seven conference managers. Compare this to some hotels that have two for 400 rooms.

 

"We not only crunch the numbers," says math whiz Bill Lynch, "but with our deep relationships and experience, we make sure the correct ratios are included in your contract to ensure better service."

 

Hate math? NHS Global Events has got it covered--just look at Bill's knuckles.

 

 

Core Value #3: Passion Trumps Everything
Where Our Clients Are

 

Fiesta American, Los Cabos

Westin Kierland, Arizona

Wild Dunes, South Carolina

Sheraton Kansas City

 

 

 
Where We Are
 
Cabo San Lucas, Mexico
Las Vegas, Nevada
Scottsdale, Arizona
Aruba



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