In This Issue
Quote of the Month
The Ocean Cleanup Project
Featured Product
of the Month
A Bright Green Idea
Did You Know?
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April, 2013
Motivation Monthly

Greetings! Welcome to our April edition of Motivation Monthly.


On April 22nd we celebrate Earth Day, an annual day on which events are held worldwide to demonstrate support for environmental protection. We would like to elevate awareness of this important ritual by featuring an article about an innovative idea which would help remove millions of tons of plastic bottles from the world's oceans.


In addition to celebrating the importance of living green and sustainability; April also means we are in the middle of trade show season. We have put together a short list on how to get the most out of your trade show experience and booth by using props and decorations to their full potential.


Be sure to take full advantage of our Eco-friendly specials throughout the issue and remember to make every day EARTH DAY!



In 2011, together with friend Tan Nguyen, Boyan Slat embarked on writing his final paper in the last year of secondary education, researching the possibility of remediation of the world's oceanic garbage patches. Spending over 500 hours on the paper (instead of the required 80 hours), it has won several final paper prizes, including Best Technical Design 2012 at the Delft University of Technology.

In January of 2013, The Ocean Cleanup Foundation was founded, a non-profit organization which is responsible for the development of our technologies.


Millions of tons of plastic debris are polluting world's oceans eternally. Plastic reaches the oceans mostly from land through rivers and waterways, and then accumulates in 5 areas of high concentration, called gyres.  

Not only does it directly kill hundred-thousands or even millions of aquatic animals annually, its fouling may spread harmful algae and other invasive species, and furthermore serves as a transport medium for pollutants (including PCB and DDT), accumulating in the food chain. Plastic pollution costs governments, companies and individuals millions of dollars in damages per year, due to loss in tourism, vessel damages and (inefficient) beach clean-ups.


The ultimate solution to plastic pollution is clear; we need to close the tap, by ending our reliance on disposable plastic items/packaging, we need proper waste management globally, and we need to become aware of the problems our garbage is creating. It will require drastic changes on legislative, industrial and individual levels of society. However, even if we close the tap, we need to get out what's already in the oceans. 

We'll need a combination of both worlds, and we'll need them soon.





Problem: The plastic is not static, it moves around. 

Solution: Why move through the oceans, if the oceans can move through you? Fix the sea water processors to the sea bed, and save vast amounts of funds, manpower and emissions.


Problem: Oceanic 'Garbage Patches' are huge, and cleaning them up would result in huge amounts of by-catches. Furthermore there is a huge variety in debris sizes.

Solution: By using floating booms instead of nets, much larger areas will covered. No mesh means that even the smallest particles will be diverted and extracted. No mesh - together with its low speed - will result to virtually no by-catch. Although this hypothesis still has to be tested, even the planktonic species - due to their density being close to that of the sea water - may move under the booms along with the water flow.


Problems: A clean-up operation would generate significant emissions. Besides that, in high seas much plastic would escape.

Solution: The platforms will be completely self-supportive, receiving their energy from e.g. the sun, currents and waves. And by letting the platforms' wings sway like an actual manta ray, we can ensure contacts of the inlets with the surface, even in the roughest weather.


Problem: Conventional clean-up ideas have never been financially realistic, let alone remediation of millions of square kilometers.

Solution: This concept is so efficient, that we estimate that by selling the plastic retrieved from the 5 gyres, we would make in fact more money than the plan would cost to execute. In other words; it may potentially be profitable. 


    Featured Product of the Month:
Reusable Tote Bags!

Millions of plastic bags are currently sitting in landfills and garbage cans in the U.S. and abroad. Not only does it take a plastic bag years to decompose, but bags that don't make it to the landfill get caught in drains, and in the ocean or around animals' bodies. There are many ways to reduce plastic bag use. One way is to choose a reusable non-woven biodegradable bag or a bag made of fabric.

Carefully chosen tote bags are a great way to promote your brand while saving the Earth. This month we are offering 20% off a great selection of tote bags! Click here to visit our website to view the great variety we offer.
Did You Know? 


Corporate Motivation, Inc. can supply everything you need for your next trade show! We offer table throws, tents, banners and more! 


To help you plan your next trade show we have put together a short list of some ways to use these items to their max potential. 


Practices For Your Next Trade Show

1. Less Is More
Most companies stuff their booth with too much stimuli-graphics, computer screens, stacks of collateral, boxes of giveaways. The more cluttered it looks, the more confused and dazed your prospects will be. If they don't see a quick, simple and easy hook, they're more likely to just walk by. Work harder to have fewer elements in the booth. Believe me, it'll work much better than the alternative.

2. Plan Your Booth Layout In Advance
If you order the backdrop and the front table and the graphics all separately, it's more likely to be too cluttered and uninviting once you put it all together. If you have the time and luxury of building the booth at home in advance of the show, great. Otherwise, start with a written "map" of where everything will go. This will help you visualize angle, prospect entry points, and any space or line-of-sight conflicts that will arise without better planning.

3. Use Fewer Words And Visuals On Your Backdrops
(And Avoid The Bottom Entirely)
Does this sound familiar? You carefully design an entire booth backdrop graphic only to have the bottom half almost invisible, behind tables or people or other distractions. And what's on top looked great on paper, but on the show floor is way too much to read. What's more, even the content at the top of your visuals can be too much to read. Keep it simple, user fewer words to get your message across, and let your booth staff fill in the blanks. 

Source: Matt Heinz
President, Heinz Marketing Inc

Be sure to take advantage our April coupon (below) for savings on trade show related promotional items! Please contact us if you would like help in choosing the right products for a memorable trade show experience.

Remember that each of us can make a significant difference when we use one less single use plastic product.



Corporate Motivation, Inc.

1332 N. Halsted Street, Suite #403
Chicago, IL  60642
Phone:  312-867-7111     Toll Free:  800-840-4925     Fax:  312-867-7179




To celebrate this issue of Motivation Monthly, we are offering 20% off all trade show related items during the month of April. Click HERE to view ideas! Orders must total $400.00 or higher. Coupon can only be applied to one trade show Item. This offer cannot be combined with any other special offer and does not include tax or shipping charges.


Offer Expires: 4/30/13     Coupon Code:  aprcc13