2013 Meeting

Updates and Highlights for Attendees

AAUP 2013

June 20-22



Pre-Meeting Events 


 Preliminary Program


 Hotel & Travel Info




Meeting Sponsors 

In This Issue
Issue #2: Pre-Meeting Events
Workshop Registration
Thinking Outside the Book
Digital Marketing for Beginners
Acquisitions for Beginners
From InDesign to Ebook
Directors Meeting
THATCamp Publishing
John P. Pow Tour
Conference Hotels Sold Out
Featured Session
Recommended Reading

Welcome: Registrants Newsletter Issue #2 

If you've just joined us, welcome! The AAUP 2013 Registrants Newsletter provides periodic updates, news, and tips to help you make the most of your time in Boston. You can expect notice of program changes, information about speakers, recommended readings, and much more.


What's Happening Before It All Happens 

In this second issue, we're focusing the pre-meeting events and seminars that are planned for June 19 and 20. The Pre-Meeting Workshops, developed by the Professional Development Committee chaired by Alisa Plant (LSU), are one of the most effective professional development opportunities offered to our community year round; and AAUP 2013 will also offer new networking and educational opportunities. Of course, there's a whole city to explore, as well--stay tuned for Issue #3 when we shine a spotlight on Boston!


Workshop Registration  

Several spaces are still available in each Thursday workshop. Registration is open to both members and non-members. Please note that you will register for the workshops a few steps along in the registration process, on the "Select Agenda" page. Or if you have already registered for the meeting but missed workshop registration, you can add a workshop by clicking on the "Modify Your Registration" link in your confirmation email. Registration closes May 29; contact Susan Patton with any questions.



Thinking Outside the Book 

The skills of university presses can be utilized far beyond the publication of books and journals. Many AAUP members are looking "beyond the book" to provide innovative services and create new revenue streams to support their core missions. From fostering a culture of entrepreneurship within the press, to developing friends programs, to providing services to host institutions, this full-day session brings a wealth of ideas and expertise to attendees.


Learn more >>



Digital Marketing for Beginners: 2013 and Beyond  

Designed for those new to scholarly publishing and marketing, or those who feel they could just use a refresher on new marketing tools, this half-day workshop covers the nuts and bolts of digital marketing. How can a press make the most of social media? What are effective tools for marketing digital products such ebooks, shorts, and apps? How can online and print publicity be integrated successfully? If those questions come up in your day-to-day, join a stellar panel of university press marketers for some answers.


Learn more >>


Acquisitions for Beginners: What You Need to Know

An acquisitions editor must develop an editorial voice when building lists, must play in-house advocate for their titles, and must manage author expectations. Experienced editors will provide insight and guidance to these important parts of their job in this half-day workshop.


Learn more >> 



From InDesign to Ebook: Essential Workflow Steps 

Join InDesign publishing expert Anne-Marie Concepcion for a lively and informative real-world tour of the ebook publishing landscape. This workshop will offer best practices, free automation tools, gotchas to avoid, and tips from the ebook production trenches, all alongside a complete overview of the process of taking a layout file from InDesign to ebook retailers.


Learn more >> 



AAUP Press Directors Meeting 

The 2013 AAUP Directors Meeting is being organized by Barbara Kline Pope (National Academies) and MaryKatherine Callaway (LSU). The agenda, running from 1:30 - 3:30 p.m. on June 20, will include a recap of priorities that emerged from the 2012 Directors Meeting in Chicago, a presentation of suggestions gathered by AAUP Executive Director Peter Berkery from his press visits to date, and the chance for participants to brainstorm with the aid of a professional facilitator. This session is open only to the directors of AAUP member presses; there is no cost to attend, but directors are required to register in advance (follow the workshop registration instructions above).



THATCamp Publishing 


On June 19, THATCamp Publishing will be held at Simmons College, offering a great opportunity to discuss the future of scholarly communications and digital humanities in an unconference setting. Registration for THATCamp Publishing is free, and open to publishers, librarians, scholars, technologists, and anyone interested in the trajectory of publishing in a digital age. Participants make an unconference, and the attendees of AAUP 2013 are a fantastic pool to draw from. AAUP is proud to be a sponsor of THATCamp Publishing 2013, and we hope that the ideas will spill over from one meeting to the next.


Learn more >> 



Tour the John P. Pow Facility 

AAUP members are invited to a tour of the John P. Pow Company lithography facility in Boston on June 20, from 10:00 a.m. - 2:00 p.m. Download the invitation here to learn more >> 



Conference Hotels Sold Out 

The AAUP block at the Seaport Hotel is sold out. Individuals can book rooms at the Seaport at their standard rate and/or call the Seaport at 1-877-SEAPORT and ask to be put on a waitlist in case rooms open up in the AAUP block. You must contact the Seaport by May 22 to be eligible for the group rate, should rooms become available.


The Renaissance Boston Waterfront is also full. There is no waitlist, but there may be cancellations prior to the AAUP cutoff date of May 29, so check with them before you make other arrangements. 


A list and map of alternate Boston hotels are listed on our Hotel and Travel page. 


AAUP has not authorized and will not authorize any third party housing company to contact attendees. Please disregard any such phone calls or emails should anyone try to contact you.


If you will not be able to attend AAUP or have booked unneeded rooms, please cancel your reservation so other attendees can book accommodations.



Featured Session: Reaching the World 

In 2012, AAUP President Peter Dougherty launched his term with an address on "The Global University Press." Session chair Peter Froehlich (Indiana) brings together a stellar panel to unpack how on how presses reach and reshape the global market. Philip Cercone (McGill-Queen's), Jose de Buerba of World Bank Publishing, Sam Ford of Peppercomm and a research affiliate for MIT Comparative Media Studies, and Tim Sullivan of Harvard Business Review Press will address a range of topics including international POD, licensing, distribution, open access, and collaborations with both international units on campus and with satellite offices of parent institutions overseas. There will be giveaways!


Reaching the World 

Saturday, June 22, 5:00 - 6:15 p.m.



Recommended Reading: Spreadable Media 

spreadable_media_book Spreadable Media: Creating Value and Meaning in a Networked Culture by Henry Jenkins, Sam Ford, and Joshua Green, published by NYU Press (2013) examines the sea change in our contemporary media environment from an era when media distribution was tightly controlled by corporations to one in which many individuals are involved in content distribution. The concept of "spreadability" describes the ways content travels through social media. Co-author Sam Ford is speaking at the featured session (above), "Reaching the World" (and NYU Press is donating several copies of the book to give away there). In addition to the book, the website http://spreadablemedia.org includes several web-exclusive essays.

Thomson-Shore Digital Printing and Fulfillment Services  

Thank you for registering for AAUP 2013! This newsletter is an ongoing source of updates and highlights for attendees preparing for the conference. An option to unsubscribe is below.