Korea's southwest coast is well known for its geographical contours that produce fierce currents and strong tides. During the historical Imjin war, General Yi Soon-Shin achieved one of history's most remarkable naval victories at the battle of MyeongRyang. Outnumbered by an enormous Japanese fleet, General Yi drew in the Japanese fleet into torrential geographic features near Jindo Island and effectively thwarted. Nevertheless the cruise ship Sewol didn't follow the safe sea route but to take a short cut in this notorious region, leaving almost 300 people on board, mostly high school students on their way to the Jeju island for a four-day trip, missing. People associate this accident to the Titanic sinking, which happened on the same date in 102 years ago (April 15, 1912). Although the tragedy can be compared to the Titanic in grief, there is a fundamental difference in cause; the Sewol case is a man-made disaster not an accidental crash into reefs or icebergs. With all the modern technologies available and wealth of navigational resources, there is absolutely no excuse for a ship to take on such blatant risks through treacherous waters with a civilian crew on board. The insensitivity and disregard for public safety displayed by the ship's operators, and the government's poorly executed emergency response really seems to reflect an unhealthy social phenomenon that should not go unnoticed; the safety and well-being of people should never be jeopardized by profit.