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     Issue No. 3(5)                                                                                             February  3, 2014
From Editor

TV ads are generally intermissions for people watching TV. But, this isn't true with Super Bowl ads. More than 70 percent of people look at Super Bowl commercials as a form of entertainment.  After the game, people are interested in the rank of commercials and go into in-depth analysis to understand why. In fact, these Super Bowl commercials are now released a week before, and the good ones have a chance to go viral. On the marketer's side, the success and failure of these ads become a precious source of information for the advertising world. For the 26th consecutive year, USA Today's AD Meter reached out to consumers to vote for their favorite Super Bowl commercials. This online audience of 6,272 preregistered panelists voted from across the country. Result? Budweiser's "Puppy Love" for Super Bowl 2014, which is a continuation of the company's highly-praised ad from last year "Brotherhood," played by actor Don Jeanes. There are no words but it delivers good messages along with a sweet back-ground music. The Super Bowl game featured nearly 50 commercials that cost advertisers a record $4 million per 30-second slot for airtime, which was expected to be watched by up to 110 million viewers.The Super Bowl is literally a showdown for marketing giants where they use their best and newest ideas to communicate something more than a simple product.

On Sunday, an estimated 110 million people will be glued to the television for Super Bowl XLVIII. To put this in perspective, that is roughly everyone in the top five most populous states (California, Texas, New York, Illinois and Pennsylvania) watching NFL's most coveted game, according to the most recent Census data. (Fox) 
Retiring Federal Reserve Chairman Ben Bernanke, who was replaced by Janet Yellen as of today, is leaving the Federal Reserve with an unprecedented $4,102,138,000,000 in total assets on its balance sheet, up 391 percent from the $834,663,000,000 in total assets the Fed showed on its balance sheet when Bernanke took over as chairman in February 2006. (CNS)
Disgraced ex-Port Authority official David Wildstein leveled explosive charges Friday that Christie knew about the punitive "Bridgegate" lane closings even as traffic backed up for miles at the world's busiest span....(NY Daily)
71.4% of U.S. adults get more than the recommended 10% of their daily calories from added sugars in foods and drinks - and that higher levels of sugar consumption are correlated with higher risk of death due to cardiovascular disease.(LA Times)
During the largest firsthand investigation into slavery and child labor, a group of Harvard researchers documented more than 3,000 cases of forced labor in India's handmade carpet sector.(HP)
A new remake of the movie RoboCop (out February 12) shows us a future where technology and humans become one - but experts say the age of the cyborg is already upon us.(Dailymail)
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