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  Ideas To Help Power Your Gift Shop - April 23, 2015 |
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On Our Radar
* Retail Across America. Once again, the National Retail Federation is traveling across the country, highlighting retailers large and small. Great stories, great images! The most recent stop was Kentucky, where retail supports more than 500,000 jobs. Next up: Nevada. You can follow along on Instagram.
* Fitting Rooms.
How important are they? More than two-thirds of customers who use fitting rooms are likely to buy something, according to Fit Happens: Analog Buying in a Digital World. But if a shopper is forced to re-dress to look for another size or style, she'll leave the store 75% of the time.
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Hot Topics:
Lily Pulitzer
How do stores feel about Lily Pulitzer in Target? It's a hot topic on giftbeat.com, where retailers are discussing its impact on the brand. A North Carolina retailer says, "It will take a little time, but I think the line will be hurt because it will lose some of its snob appeal. Those who want to impress others won't be picking something that might be from Target." Check out the discussion in our Buying/Product forum.
Reminder: Access to Giftbeat's Community Board is FREE for subscribers.
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Quick Links
- Have you started following our Facebook page yet? Please take a look - we post more trends, tips and photos that inspire (including cool displays we find on our shopping expeditions).
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Tip: A Mobile-Friendly Test
When's the last time you updated your  website? Do you know if it's mobile-friendly? Google's new algorithm will bump mobile-friendly sites to the top of the line, impacting your search results, including local listings. To see if your site has a mobile-friendly design, here's a handy link. |
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Pick: Samoe Style's Spring Line
 Have you seen the spring line from Samoe Style? The contemporary patterns and color combinations are vibrant and fun! These unique bags allow a woman to easily change her purse style from handbag to shoulder bag by sliding the custom hardware from its cradle on the side and pulling up on the handle. Bags are 9 inches wide by 10 inches high., with sugg. retail starting at $120.
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Trend: Top 100 Lifestyle Trends
 Trend Hunter's look at the Top 100 Lifestyle Trends range from sentimental senior portraits to art gallery eateries. There are some interesting ideas in here (like wheeled walking sticks and edible spray paint) and some wacky ones, too (bicycle umbrellas, anyone?). But it's worth taking a look at the Top 100 Lifestyle Trends identified in this slide show. It just might inspire you to create the next HOT thing in the gift industry! |
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Feeling Inspired
"Done is better than perfect."
-- Cheryl Sandberg, author, Lean In
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Thanks for joining me! See you next time.
Joyce Washnik, Editor Giftbeat
P.S. Heard of Pirch? How about Swipely? They're companies that are revolutionizing retail. Learn more in this Business Insider report. |
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