Tip: Engage Your Facebook Fans
Looking for an easy way to engage your followers? Ask their opinion about a product line you're considering. Whether you're at a show or working with a rep, post some pics to Facebook and let your customers weigh in. If you decide to bring in the product, it gives you even more opportunities for engagement. DSW used a similar idea to let its shoe-loving customers choose "the next big print" for spring 2015. The winner was "Watercolor," now available exclusively at the store. Smart!
|