| RVAA Members Rate the 2012 Conference in Chicago |
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By Aaron Engberg, Mobile Products - Winegard Company
The RVAA Board of Directors surveyed attendees of the 2012 Conference in Chicago. The feedback from those surveyed will help provide information to improve future conferences. The data establishes a benchmark for the overall success of the 2012 conference.
The members were asked to rate 12 different items in the survey sent out by the Board. Each category was rated on a scale from 1 to 5, with 1 being the lowest mark and 5 being the highest mark.
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| RVAA Places Emphasis on Public Relations |
By Candice Boutilier, Marketing Director, Torklift International
RVAA has started a public relations department within the marketing committee to further recognition of the organization. Adding a public relations role within the committee allows for a focus to be placed on obtaining more awareness on RVAA within the industry and nationally. There are several great programs offered through RVAA and by creating more awareness of them, the industry, as a whole will benefit from promotion.
The marketing committee recently recruited additional members with background in sales, marketing and public relations within the RV industry. As new information and promotions are developed, it will be spread out to a wider distribution channel to reach more people and shine a greater light on RVAA.
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| Education Committee unveils RV Dealer Training Initiative at 2012 Executive Conference |
This is an exciting time for our RVAA Members to take part in this brand new initiative we are offering. As you know, we received an outstanding response from RV Dealers across the North America (350 to be exact). We are offering a free webinar ($1000 value) to the first RVAA member that submits their online registration form (content subject to approval by Education Committee). The second and third registrations received will receive a 50% discount as well ($500) for the webinar discounted pricing. Visit our website for more information or to proceed with filling out an application.
Don't miss out on this exciting opportunity to present your training online to the parts personnel and service technicians.
- Webinars can include feature/benefit sales training that shows available, effective merchandising aids. Plus, proven sales building and merchandising techniques.
- Approved installation applications, service & troubleshooting, and maintenance training.
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| RVAA: "Behind the Scenes" |
By Laura Hallen, Member Services Manager
Our RVAA Management Team is thrilled to be working on behalf of the RVAA organization! We were asked to share a snapshot of some of the "behind the scenes" events/operations that are taking place. It is our pleasure to be here to serve and offer our assistance to all of you with your membership. Your valued investment with RVAA is important to us and a commitment we want to continue to earn throughout the year.
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| RVAA Committee Update: Marketing Committee - E-Newsletter Statistics |
By Doug Northcutt, Demco RV Products, RVAA Marketing Committee Co-Chair
One of the many tasks of your RVAA Marketing Committee is to produce and distribute a monthly e-newsletter via email. This newsletter is designed to inform you of what is happening within the organization and provide topical articles relevant to our business. Since July of 2011 the committee has monitored the statistical trends within the newsletter to produce articles and information to better serve and interest our audience.
I would like to take this space to highlight some of the interesting facts and trends regarding the e-newsletter that we have seen to date.
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Thank you to our RVAA Diamond Sponsors
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