Since 1990, the BCWI has played a pivotal role in taking BC's wine industry from a vision to an internationally recognized niche region producing premium wines and providing exceptional wine tourism experiences.  The BCWI markets the wine and regions of BC; delivers quality trade, media and consumer tastings; and acts as the voice of BC's wine industry by advocating to government on behalf of industry that contributes $2 billion in provincial economic growth annually. 

The BCWI represents all wineries in British Columbia to grow the premium market share for the Wines of British Columbia, while driving awareness of our world-class wine tourism product - currently drawing 800,000 visitors with $476 million in tourism and tourism employment related economic impact every year.

The BCWI's voluntary membership consists of 152 member wineries whose dues enable participation in various trade and consumer promotional events and retail marketing activities here in BC, across Canada and in select international markets, exclusively featuring BC VQA (100% BC) Wine. BCWI members produce 94% of BC VQA Wine sold in British Columbia.