Are you mistakenly viewing your branding as a surface level marketing tactic? This is the mistake many businesses make and then wonder why their branding is meaningless to those they desire to attract to their business and serve. Branding, done right, is a strategic initiative with depth and many levels of relevance to what makes your business not just different, but preferred. It is an operational initiative as well as a marketing initiative. To learn more, read this article featured in Enterprising Women magazine called, The Operational Side of Branding: Not Just Different, But Preferred, CLICK HERE.
You can also learn more about branding in Secrets #1 (Brand Image), #2 (Memorable Experience), and #3 (Beyond Capabilities) in my book, 50 Marketing Secrets
. To order the book, CLICK HERE
KEYS TO WINNING AWARDS PROGRAM TOMORROW:
This will be my seventh year as moderator of the popular "Keys to Winning Awards" program hosted by NAWBO-Charlotte at the Institute of Entrepreneurship at CPCC on February 19 from 8:30 a.m. until 10:30 a.m
. Panelists include: J. Kevin Toomb Ph.D., Director of the Certificate in Business Entrepreneurship at the Belk College of Business (UNC Charlotte) and an experienced judge of numerous award competitions; and Angela Key of Premier Resources/Premier Healthcare, who is a multi-award winner, including the NAWBO Woman Business Owner of the Year award. The panel will share insights from a judge's perspective, an award winner's perspective, as well as a marketing and public relations perspective. As a bonus for the 2013 nominees for the NAWBO awards, I will provide an added insights session from 10:30 - 11:30 a.m. to review their draft applications and provide tips and recommendations prior to their submittal. NAWBO members can still register, but must be today, by CLICKING HERE
ARE YOU A SHADOW OF YOURSELF? My February column in Sophie Women's Magazine focuses on the reasons why you may not be allowing yourself to be all that you can be. CLICK HERE to read the column, which is located on page 27.
ARE YOU PRACTICING YOUR EXPECTATIONS?
Have you been told that your expectations are too high? Read my February BizGrowth 5.0
column titled "Are You Practicing Your Expectations?" for some additional insight into the five areas I see where expectations are not being practiced. CLICK HERE
to read the column.
MARCH 14TH - PROFIT MINING WORKSHOP IN LINCOLNTON:
I will be conducting the workshop, Profit Mining: Uncovering Hidden Profitability
in Lincolnton on March 14th (2 - 5 p.m.), in conjunction with the Gaston College Small Business Center and Lincolnton/Lincoln County Chamber of Commerce. The location is the Cochrane Science Building, Lincoln Campus (511 S. Aspen Street). This seminar will share what business owners and managers overlook, and in many cases never consider, that are directly impacting their profitability and ability to increase sales. For more information about the program, CLICK HERE
. To register for the seminar, CLICK HERE
, and scroll down to the $15 seminar event payment button.
READY TO GROW IN 2013? Are you interested in taking your company to its next level or need some fresh ideas? To learn more, CLICK HERE. Then give me a call at 704.483.2941 or reply to this email to arrange a consultation.
SWIRLWIND - DOWNLOADABLE VERSION:
Since I had such an overwhelming positive response of interest about receiving SWIRLwind
, each issue will be available as a PDF download via my Monday Motivation. CLICK HERE
to read the first issue online.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward this week's Motivation to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategy Maestro & Chief Marketeer
SLD Unlimited Biz Growth, Inc.