Are you still thinking that direct mail is a dying form of marketing due to electronic communication? Think again. Due to junk mail and SPAM becoming epidemic in our email inboxes, direct mail is regaining momentum and preference by the consumer marketplace. In the recently released Epsilon 2012 Channel Preference Study conducted with Americans and Canadians, more than 60% stated a preference for direct mail. To learn more about how to conduct an effective direct mail campaign, read Secret #45 (Direct Mail Done Right) in my book, 50 Marketing Secrets. To order the book, CLICK HERE!
WHO IS IN THE ROOM WITH YOU? This thought-provoking topic for my January Me, Myself & Inc. column was inspired by a stimulating discussion at Carlos Salum's TheSircle in November of last year. CLICK HERE to read the column, which is located on page 27.
WHAT CHOICES HAVE YOU MADE FOR 2013? Decisions are never-ending when you own or run a business. Making the right decisions can sometimes be overwhelming. Part of making better decisions is knowing, with confidence, where your focus should be. Read my January BizGrowth 5.0 column titled "In 2013 - Make it about THIS versus THAT" for some additional insight. CLICK HERE to read the column.
GETTING TO 'AHA" FOR POWERFUL RESULTS ON JAN 31st: I will be conducting a full workshop on the "Getting to Aha! Aligning Values & Goals for Powerful Results" in Lincolnton, January 31st, in conjunction with the Gaston College Small Business Center and the Lincolnton/Lincoln County Chamber of Commerce. The location is the Cochrane Science Building on the Lincoln Campus (511 S. Aspen Street?. For more information about the program, CLICK HERE. To register for the seminar, call 704.735.3096 or CLICK HERE to go to events registration page. Click on button for $15 for a seminar.
A book signing, with my books available for purchase, will also take place at the event.
ANNOUNCING SLD UNLIMITED BIZ GROWTH INC: I am excited to share the latest developments about my company. It launched into 2013 with a transformed name reflecting how we have continued to evolve, synergize, energize, empower and equip Entrepreneurs with their "Next Idea. Next Level." for growth. To learn more, CLICK HERE. Interested in taking your company to its next level? Give me a call at 704.483.2941 or reply to this email to arrange a consultation.
SWIRLWIND - BUILDING MOMENTUM AMIDST ECONOMIC CHAOS: I am pleased to share a new publication from SLD Unlimited called SWIRLwind. Its mission is to provide information, tips, and inspiration to help entrepreneurial businesses build momentum amidst chaos as the economic engines we know that they can be. The first issue will be published later this month and distributed to clients and referral partners. If you would like to receive a copy, confirm via email and we will add you to the list.
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategy Maestro & Chief Marketeer
SLD Unlimited Biz Growth, Inc.