Are you stuck in "Census" thinking about your ideal target market? Are you defining them only by sales figures, income figures, ages, gender, titles, ethnicity, and where they are located. By only describing your ideal target market by their surface qualities and by the data provided by the latest Census Bureau findings, you are only scratching the surface to truly knowing, appreciating, and most important of all, effectively targeting who you are meant to serve like no other company. Growth companies know the power of Mastering Mindshare through getting inside their minds. Learn more by reading Secret #13 in my book, 50 Marketing Secrets. To order the book, CLICK HERE!
ARE YOU REFLECTING OR REGRETTING ABOUT THIS PAST YEAR? This is the topic of my December Me, Myself & Inc. column in Sophie Woman's Magazine. CLICK HERE to read. Column is located on page 27.
ARE YOU THINKING, BUILT IT, NOW WHAT? Impatience in realizing the results we want is a common characteristic of the entrepreneur. If you've put time into building your business and are not happy with what is resulting, read December's BizGrowth 5.0 column for some additional insights that could help you keep growing and keep things flowing. CLICK HERE to see if you are stuck in one of these five impatience ruts.
EXPLODING $ALES WORKSHOP JANUARY 10TH: I will be presenting the workshop "Out-Think Your Competition to Explode Sales" in Hickory, NC, at the CVCC East Campus for the Catawba Valley Community College Small Business Center on Thursday, January 10th from 9 a.m. to Noon a.m. To learn more and to register, CLICK HERE.
GETTING TO 'AHA" FOR POWERFUL RESULTS ON JANUARY 15TH: I will be the dinner keynote speaker for Project Managers Institute of the Metrolina area on Tuesday, January 15th. My topic is "Getting to Aha! Aligning Values & Goals for Powerful Results." The program kicks off at 5:30 p.m. at Byron's Hall in Charlotte, NC. For more information, CLICK HERE.
CRISP PRINCIPLE® BRANDING INSIGHTS: Is your company effectively leveraging both the marketing and operational aspects of branding essential to building true value in your company? CLICK HERE to download this Operational Branding Checklist (PDF) to see what you are and are not doing. Need help branding or taking your current brand to the next level? Give me a call at 704.483.2941 to arrange a consultation.
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategy Maestro & Chief Marketeer
SLD Unlimited Biz Growth, Inc.