Do you sometimes feel that offering totally customized offerings is a double edged sword? On one hand, you are being truly tailored in how you serve your clients. On the other hand, it creates more work for you in the process because of the customization. Does it really have to be more work? Even in totally custom situations, you still must have a process and approach to how you derive your custom solutions. Take some time to consider this and you may just find you can streamline and process your customization so it is less work and more profitable. Learn more about building more profit and function into your business by reading Secrets #5 (Profit Sizing), #10 (Repackage& Deliver) and #12 (Systemized Marketing) in my book, 50 Marketing Secrets. To order the book, CLICK HERE!
ARE YOU REFLECTING OR REGRETTING ABOUT THIS PAST YEAR? This is the topic of my December Me, Myself & Inc. column in Sophie Woman's Magazine. CLICK HERE to read. Column is located on page 27.
ARE YOU LEVERAGING THE FULL POTENTIAL OF PR? This was the subject of my November BizGrowth 5.0 column in Business Today. CLICK HERE to read it online to learn the five key success factors for more powerfully using PR in your business.
EXPLODING $ALES WORKSHOP JANUARY 10TH: I will be presenting the workshop "Out-Think Your Competition to Explode Sales" in Hickory, NC, at the CVCC East Campus for the Catawba Valley Community College Small Business Center on Thursday, January 10th from 9 a.m. to Noon a.m. To learn more and to register, CLICK HERE.
GETTING TO 'AHA" FOR POWERFUL RESULTS ON JANUARY 15TH: I will be the dinner keynote speaker for Project Managers Institute of the Metrolina area on Tuesday, January 15th. My topic is "Getting to Aha! Aligning Values & Goals for Powerful Results." The program kicks off at 5:30 p.m. at Byron's Hall in Charlotte, NC. For more information, CLICK HERE.
CRISP PRINCIPLE® BRANDING INSIGHTS: Is your company effectively leveraging both the marketing and operational aspects of branding essential to building true value in your company? CLICK HERE to download this Operational Branding Checklist (PDF) to see what you are and are not doing. Need help branding or taking your current brand to the next level? Give me a call at 704.483.2941 to arrange a consultation.
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategy Maestro & Chief Marketeer
SLD Unlimited Biz Growth, Inc.