Are you more focused on covering ground or being grounded in your marketing efforts? The idea of "pounding the pavement" may have worked in the 1950's and 60's in increasing sales, but for you or your sales people to truly be rainmakers for your business, simply having transportation and a phone doesn't cut it anymore. To truly sustain and grow in today's economic landscape, strategy, positioning and focus are critical to success. It's not about sales; it's about profits. It's not about appeal; it's about preference. It's not about footprint; it's about foothold. To learn more about how to be more strategic, agile and intentional in your business marketing and operations, read Secrets #5 (Profit Sizing), #6 (Sales is Not Marketing), #7 (Strategy into the Plan), #13 (Masters of Mindshare), and #19 (Segmenting & Targeting) in my book, 50 Marketing Secrets. To order the book, CLICK HERE!
ARE YOU REFLECTING OR REGRETTING ABOUT THIS PAST YEAR? This is the topic of my December Me, Myself & Inc. column in Sophie Woman's Magazine. CLICK HERE to read. Column is located on page 27.
ARE YOU LEVERAGING THE FULL POTENTIAL OF PR? This was the subject of my November BizGrowth 5.0 column in Business Today. CLICK HERE to read it online to learn the five key success factors for more powerfully using PR in your business.
LEAN MARKETING WORKSHOP THIS THURSDAY, DECEMBER 6TH: I will be presenting the workshop "Lean Marketing Strategies for Small Business" in Taylorsville, NC, at the Alexander Center for Business (Room 103) on Thursday, December 6th from 9 a.m. to 11:30 a.m. To learn more and to register, CLICK HERE.
CRISP PRINCIPLE® BRANDING INSIGHTS: Is your company effectively leveraging both the marketing and operational aspects of branding essential to building true value in your company? CLICK HERE to download this Operational Branding Checklist (PDF) to see what you are and are not doing. Need help branding or taking your current brand to the next level? Give me a call at 704.483.2941 to arrange a consultation.
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategy Maestro & Chief Marketeer
SLD Unlimited Biz Growth, Inc.