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December 3, 2012 - How do you handle adversity or challenges? Do you approach them from a perspective of feeling threatened or enlightened? Do you go beyond the surface level to get to the real matter at hand or do you allow the surface level to stun you and frustrate you? If everything was easy and went exactly as we had planned or hoped, we would not be able to fully appreciate our successes or even know what makes us successful.

 
Take an MM&I Moment to consider what is currently challenging you or you believe to be adversarial. Note why this is a challenge or how you feel threatened. Then ask yourself what you are learning or could learn or gain from this situation. By shifting to enlightenment, you shift from allowing negative energy to consume you into allowing positive energy to propel you towards answers, solutions and opportunities.

  

Synergized Quote of the Week 

"Success is best measured not so much by the position one has reached, but by the obstacles which he has overcome."  - Booker T. Washington

  

Savvy Secret Tip of the Week

Are you more focused on covering ground or being grounded in your marketing efforts?  The idea of "pounding the pavement" may have worked in the 1950's and 60's in increasing sales, but for you or your sales people to truly be rainmakers for your business, simply having transportation and a phone doesn't cut it anymore.  To truly sustain and grow in today's economic landscape, strategy, positioning and focus are critical to success.  It's not about sales; it's about profits. It's not about appeal; it's about preference. It's not about footprint; it's about foothold. To learn more about how to be more strategic, agile and intentional in your business marketing and operations, read Secrets #5 (Profit Sizing), #6 (Sales is Not Marketing), #7 (Strategy into the Plan), #13 (Masters of Mindshare), and #19 (Segmenting & Targeting) in my book, 50 Marketing Secrets. To order the book, CLICK HERE!

 

ARE YOU REFLECTING OR REGRETTING ABOUT THIS PAST YEAR? This is the topic of my December Me, Myself & Inc. column in Sophie Woman's Magazine. CLICK HERE to read. Column is located on page 27.

 

ARE YOU LEVERAGING THE FULL POTENTIAL OF PR? This was the subject of my November BizGrowth 5.0 column in Business Today. CLICK HERE to read it online to learn the five key success factors for more powerfully using PR in your business.

 

LEAN MARKETING WORKSHOP THIS THURSDAY, DECEMBER 6TH: I will be presenting the workshop "Lean Marketing Strategies for Small Business" in Taylorsville, NC, at the Alexander Center for Business (Room 103) on Thursday, December 6th from 9 a.m. to 11:30 a.m. To learn more and to register, CLICK HERE.

 

CRISP PRINCIPLE® BRANDING INSIGHTS: Is your company effectively leveraging both the marketing and operational aspects of branding essential to building true value in your company? CLICK HERE to download this Operational Branding Checklist (PDF) to see what you are and are not doing. Need help branding or taking your current brand to the next level? Give me a call at 704.483.2941 to arrange a consultation.

 

FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.

 

DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.

 

Yours in synergistic thinking,

 

Sherre'

 

Author, Strategy Maestro & Chief Marketeer

SLD Unlimited Biz Growth, Inc.

www.sldunlimited.com

www.50marketingsecrets.com

www.memyselfandinc.com

www.chiefmarketeer.com

704.483.2941

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