Tourism Saskatoon

August 2013 Issue
Tourism Talk

Let me take a minute to introduce myself as the newest staff member at Tourism Saskatoon! I will be filling in for Paula over the next six months as the Membership Coordinator, as she takes on a six month term as our Leisure Marketing Coordinator.

August is in full swing and there is no shortage of things to see and do this month! The Rock 102 Show & Shine, Shakespeare on the Saskatchewan, Folkfest and Ukrainian Day in the Park are all must see's!

Getting into September, check out the Broadway Street Fair on the 8th or the Thoroughbred Horse Racing at Marquis Downs on the 14th!

Enjoy the month of August and have a great September long weekend!


Kelsey Slorstad
Membership Coordinator 

Retirement Congrats!

After almost 20 years operating boating services (including Sasakatoon's "The Prairie Lily"), Valerie Kingsmill is announcing her retirement! We wish Val a very happy retirement!!

From Left: Valerie Kingsmill, Peter Kingsmill, Joan Steckhan & Mike Steckhan
From Left: Valerie & Peter Kingsmill, Joan & Mike Steckhan

For more on The Prairie Lily, or to view the Cruise Schedule, visit:

River Lights Success    

Saskatoon's newest summer festival, The Dakota Dunes River Lights Festival, wrapped up its third year during the last weekend of July. The three day event, taking place at River Landing, brought between 15,000 and 20,000 spectators. Saskatchewan native, Brad Johner and his band, the Johner Boys, closed out the show on the Friday night.

Saskatoon has always needed to showcase the South Saskatchewan River better and this festival is the perfect way to do that! We look forward to its following years!

Member Workshops

1. Last year's social media workshop was a huge success and this year, we want to bring it back! We will be offering an advanced workshop, focusing on one or two social media platforms.
Stay tuned for an invite in early fall for the chance to amp up your social media strategy and branding!

2. There have been some staff changes at Tourism Saskatoon so we wanted to offer a meet & greet workshop
in later fall giving you a chance to meet us and learn about each department! Stay tuned for more information! 
Stretch Your Budget! 

Odds are, whatever your marketing budget, you are trying to make every dollar count. Here is a list of five ways to stretch it to get the most bang for your buck!

1. Stick with what works - If your existing efforts are working, why switch it up simply because you get bored of the current campaign.

2. Don't overdo it - As soon as you have a bit more money to launch a campaign, most entrepreneurs get way too fancy with thick annual reports, gold embossed envelopes and full colour spreads. Keep it simple and deliver a concise message!

3. Pay on time - Take advantage of discounts by paying early and avoid those pesky late fees!

4. Don't overpay for outside creative talent - Fit the job and the budget. Unless you are running a spread in Business Week, you probably don't need to hire an expensive photographer.

5. Re-use existing content -
Photos, layouts and illustrations can be re-used in more than just one production. Don't be worried about overlap; consider using the same images from an advertising promotion in your internal communications.

For more on this article and to view the source, click

Tourism Saskatchewan News

Promote Your Business in 2014!
Advertising rates are now available for the 2014 Saskatchewan Discovery Guide and the Saskatchewan Fishing & Hunting Guide. The booking deadlines are October 15th and October 1st, respectively. Click here to view the rate sheet and contact Bob Kadis at 306.933.5903 or to book your space.

Upcoming STEC Workshops

The Saskatchewan Tourism Education Council (STEC) is hosting a few workshops at the end of August. They are open to tourism businesses, communities and the general public. To register, or for more information, visit
or contact Diane Wilson at or 1-800-331-1529
August 21: Service Best Teacher In-Service, Saskatoon
August 27 - 29: Facilitator Skills Development, Regina
August 29: Service Best Teacher In-Service, Regina

Tourism Saskatchewan Golf Classic
When? Tuesday, September 10th
Where? Harbor Golf Club & Resort, Elbow
What? 18 hole shot gun start @ 11:00am BBQ @ 5:00pm
Why? Why not!
How much? $79
Going Places - Summer 2013 Magazine
The Summer issue is printed and distributed to tourism operators and stakeholders in late July. To view the electronic version, click here 

To get the latest Saskatchewan Tourism news, check out their website at:

If there is anything you would like to see in these newsletters, please let me know!

Thanks for reading!


Tourism Saskatoon
#101-202 4th Avenue North
Saskatoon, Saskatchewan S7K 0K1
P: 306.931-7584

In This Issue
August Events

For a full listing of events during the month, click here!

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