Tourism Saskatoon
Tourism Saskatoon eBulletin  
April 2013

With the first signs of a little of the snow disapearing we are all looking forward to the city's spring clean up and the first signs of new life - even if it is a little later than usual.  With summer just around the corner there are some new collaborations and exciting events. 


One of our newest members, Cabela's is hosting a Ladies Day Out event - a celebration of women outdoors. This event takes place April 20.  Click here for further information. 


The Western Development Museum has a new exhibit Love Birds by Kim Adams. This is the first time the WDM and the Mendel Art Gallery have collaborated on an exhibit. Love Birds will be on display until September 2, 2013.


See below for Search Engine Optimization tips and marketing oportunities with the Tourism Saskatchewan Spring/Summer Campaign.  






Paula's Sig  
Paula Lichtenwald,
Membership Coordinator 
Canadian Sponsorship Forum

The 9th Annual Canadian Sponsorship Forum gathers industry professionals to network, share insights, knowledge and best practices while staying atop of research and trends in a rapidly growing and changing industry. The 2013 Forum takes place in Saskatoon from May 24 to 26 and explores the theme "building community". In partnership with the Canadian Hockey League, delegates at this year's Forum will experience the MasterCard Memorial Cup. 


CSF logo 


Keyword placement tips for SEO


What is SEO? 


search engine optimization - noun

the methods used to boost the ranking or frequency of a web site in results returned by a search engine, in an effort to maximize user traffic to the site: The first step in search engine optimization is to generate keywords that are relevant to your site's content. Abbreviation: SEO (
One of the first steps for SEO, as mentioned above, is to ensure that you have keyword-rich navigation on your website. 
Focus on these five key areas of your website:
  1. Page Title
  2. HTML Tags
  3. URLs (also don't forget the Sub URLs)
  4. Alt Tags
  5. Meta Data in the Code


There are an abudance of great articles and websites with helpful tips in your quest to become #1 on Google.  Happy SEOing! 


Tourism Saskatchewan News


Important Notice: 2013 Saskatchewan Campaign sales sheets

Recently, the Saskatchewan Campaign sales sheets were distributed to the tourism industry as links to fillable PDF forms. Please note that due to technical difficulties, the fillable PDF files are not operational. If you completed and submitted a Saskatchewan Campaign sales sheet after March 26, we will not have received it. We are therefore asking tourism businesses to please re-send completed forms to


Links to the PDF files for the Saskatoon sales sheets are also available on


Saskatchewan Campaign Sales Sheet Instructions




1. Click on the link below for the form you wish to access:  


2. Print out the sales sheet and complete it by hand.


3. Fax the completed sheet to 306-787-6293 to the attention of Curt Koethler.


4. OR, you may scan the completed form and email it to Curt Koethler, Manager of Field Operations, at



5. Finally, you are also welcome to phone your Tourism Saskatchewan Field Representative, Daryl Demoskoff, Director of Markets and Advertising (Tourism Saskatoon) at 306-931-7572 or by email at 



If you have any technical difficulties accessing or completing any of the forms, please contact Judy Miller at 306-787-2339 or



Do not miss out on this valuable opportunity to partner with Tourism Saskatchewan on the 2013 Saskatchewan Campaign. If you have any questions, comments or feedback, please contact Curt Koethler, Manager of Field Operations, at 306-787-8708 or or Daryl Demoskoff, Tourism Saskatoon - Director of Markets and Advertising at 306-931-7572 or by email at  











In This Issue
Canadian Sponsorship Forum
Keyword placement tips
Tourism Saskatchewan News


Saskatoon Shines! Tourism Saskatoon Leadership Celebration - June 18th at 6:00pm at the Hilton Garden Inn



Tourism Saskatoon and Saskatoon Sports Tourism are pleased to present the 27th Annual "Fun In the Sun" Golf Tournament at Moon Lake Golf and Country Club, July 17, 2013

* Registration form and further details to be sent out soon.


April Events

For a listing of April events

click here